Crocs
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
Crocs Drops a Lego-Inspired Shoe That Even Adults Will Love
The new Lego x Crocs collection features special-edition Jibbitz and clogs lined with colorful bricks. Styles…
Pete Davidson on Being Crocs’ New Ambassador, Maintaining His Individuality and Dressing Like a Dad
The comedian stars in the brand's new "Do Your Thing" campaign.
Tax Refunds and ‘Aggressive’ Discounting Boosts Sneaker Sales in February
Discounts in the sporting goods, sneaker specialty and family footwear channels have continued to drive sales.
EXCLUSIVE: Crocs and LoveShackFancy Infuse Clogs With Romance and Whimsical Femininity
A ballet style and more footwear silhouettes are featured in the collection.
How Crocs Is Working on the Classic Clogs of the Future Without Forgetting Where It Started
Breaking down the brand's innovative EXP line, insight into the Crocs collaboration process and more.
EXCLUSIVE: Steven Smith on the Future of Crocs as His Debut Ripple Shoe Gets Wider Release Date
The Crocs Ripple will be available globally from March 5.
EXCLUSIVE: Inside Rupert Campbell’s Plan to Revitalize Hey Dude
Hey Dude brand president Rupert Campbell details how defining its core consumer dictates future growth path.
Crocs’ Andrew Rees Aims to Alleviate Wall Street Fears Over Growth Prospects
International and DTC boost Crocs' sales, while Hey Dude growth is expected in the back half of 2026, and…
Crocs Shares Jump After Q4 Earnings Best Wall Street Expectations
The highlight for the Crocs brand in the quarter was a 14.1 percent increase in international revenues.
Crocs Shares Jump After Q4 Earnings Best Wall Street Expectations
The highlight for the Crocs brand in the quarter was a 14.1 percent increase in international revenues.
The Year Ahead Could Be Challenging for Crocs Inc.
Williams Trading analyst Sam Poser forecasts a double digit sales decline for Hey Dude in 2026, with Crocs…
Crocs Marks Next Chapter With ‘Wonderfully Unordinary’ Campaign
The campaign launches with a 90-second hero film, created in partnership with creative agency Flower Shop.
Tommy Cash Debuts Crocs x Lego Shoes at Paris Fashion Week
The brick-shaped shoes will be released in February.
Ashton Jeanty Stays Loyal to Crocs for Game Day Tunnel Walk in Las Vegas
The Las Vegas Raiders rookie dressed up for his tunnel walk for Sunday's game against the Kansas City Chiefs.
The Wildest Red Carpet Shoes of 2025, From ‘Wacky’ Pumps to Extreme Platforms and Luxe Flip-flops
And Jenna Ortega wore spiky Christian Louboutin boots.