As the brand continues to focus on its international business, Crocs has opened its first full-price store in the U.K.
Located at Westfield Stratford City in East London, the 1,500-square-foot mainline store showcases Crocs’ complete footwear and accessories collections for adults and kids, including the brand’s signature Classic Clogs and sandals, new seasonal styles, collaborations and assorted Jibbitz charms.
The store features a “refreshed floorplan” that aims to draw customers in with eye-popping displays and fixtures that spotlight a broad spectrum of core and seasonal colorways, the company noted.
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Adrian Holloway, senior vice president and general manager of EMEA at Crocs, said in the company continues to prioritize international growth.
“Opening our first full-price Crocs store in U.K. marks the latest phase of our 2026 retail strategy aimed at scaling the brand in the most strategically important European markets,” Holloway noted. “The Westfield Stratford City store is a physical touchpoint for consumers and will drive global brand heat and engagement through the main collections as well as strategic collaborations including our latest partnership with the Lego Group. This fabulous new Crocs store will also help us to continue connecting directly with our passionate communities of customers.”
The opening comes just after Crocs Inc. chief executive officer Andrew Rees told analysts on the company’s fourth quarter earnings call in February, that international revenues, which comprise almost half of Crocs’ brand sales, grew 11 percent in fiscal 2025 to $1.6 billion. This was on top of 19 percent growth in international sales in fiscal 2024.
“The Crocs brand in 2026 will actually be bigger internationally than it is in the U.S., and we’re very confident in about a 10 percent growth rate for our international business,” Rees told analysts last month. “In 2026, we plan to continue expanding our footprint internationally and see an opportunity to open between 200 and 250 doors, both in our Tier 1 markets and within distributor markets around the world.”
Overall, Crocs Inc. reported consolidated revenues in fiscal 2025 of $4.04 billion, a decrease of 1.5 percent from $4.10 billion in fiscal 2025. The company also saw a net loss of $81.2 million, or $1.50 a diluted share, in 2025 against net income of $950.1 million, or $15.88, in 2024.