The 2025-26 NHL season is underway, and Hey Dude is getting involved in the sport with a limited-edition NHL collection launching Wednesday, which allows hockey fans to keep their feet warm rink-side and rep their favorite team.
The collection spotlights one of Hey Dude’s popular styles, the Wally Slipper, a slip-on silhouette with faux shearling. The shoe is reimagined with designs influenced by the top teams of the NHL. Teams with their own version of the Wally Slipper include the Boston Bruins, Colorado Avalanche, Chicago Blackhawks, Washington Capitals, Pittsburgh Penguins, Toronto Maple Leafs, New York Islanders, Tampa Bay Lightning, New York City Rangers and Detroit Red Wings. Pricing is set at $69.
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Matias Infante, group vice president and head of marketing at Hey Dude, told FN, “Partnering with the NHL allows us to tap into a culture that’s as bold and passionate as our brand fans. Hockey is more than a sport — it’s a lifestyle rooted in grit and pride, and community. This limited-edition collection of our fan-favorite Wally Slippers brings that spirit to life in a way that feels unmistakably Hey Dude: comfortable, expressive and built for wherever the day takes you. We’re excited to celebrate the game and its fans with a drop that’s as authentic as it is wearable, by leaning into our shared values of heritage, intensity and community.”
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“We are thrilled to work with Hey Dude to deliver a new NHL collection designed for their core Gen Z and Millennial consumers,” NHL senior vice president, consumer products licensing James Haskins, told FN. “We look forward to hockey fans enjoying the everyday comfort of Hey Dude in their favorite team’s style and colors.”
The Wally is a core silhouette for Hey Dude, which is owned by Crocs Inc. Andrew Rees, CEO of Crocs Inc., reported that the Wally Stretch Sox shoe has resonated well with consumers; in 2026 a “sweatshirt” iteration for one’s feet called Stretch Jersey will come out.