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Hawaiian-inspired footwear brand OluKai is tapping into island culture and the nostalgia of comfort food through a collaboration with Spam, presenting a limited-edition collection of flip-flops launching Monday.
Centering OluKai’s bestselling ‘Ohana sandal, the OluKai x Spam Collection features two styles, one inspired by Spam musubi — a popular snack in Hawai’i, where more Spam products are consumed per capita than any other state in the U.S — and the other inspired by the recognizable can containing the meat product.
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Spam musubi is characterized by seaweed wrapped around a block of rice and grilled Spam, and the Musubi Edition sandal is directly influenced by the layers of the snack — featuring textured strap details and a color-blocked design mirroring rice, nori and a slice of Spam. Meanwhile, the Heritage Colorway is a tribute to the Spam can, making use of the blue and yellow color combination in two different ways.
“Spam products are a true staple and a meaningful part of Hawai’i’s food culture,” said Matt Lindauer, senior vice president of creative for OluKai, in a statement. “Bringing that spirit into one of our most loved sandals felt like a natural way to celebrate island life.”
As with all OluKai products, each pair supports the company’s mission to give back to the communities it finds inspiration in.
“We’re beyond excited to team up with OluKai for a collaboration that brings together
two island originals in an unexpected way,” said Robbie Koons, senior brand manager of
the Spam brand, in a statement. “It’s a chance to celebrate the island community that has
championed the Spam brand for generations and to have a little fun while we’re at it.”
The collection is offered in men’s and women’s sizing, with pricing set at $80. Beginning Monday, the
OluKai x Spam Collection can be shopped at OluKai retail stores and olukai.com.