Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Is Mashing Up Its Taekwondo Sneaker With a 2000s Soccer Cleat
The F50.6 Tunit transforms into a sneaker hitting the flat and soccer sneaker trends.
Adidas Made a Shell for Its Soccer Cleats in Response to the #BootsOnlySummer TikTok Trend
Saving you from putting cleat to pavement.
Despite Q1 Sales Slip, Puma, Seeking Stability, Confirms Guidance
Facing a challenging economic environment, chaotic U.S. tariffs and three months without a chief executive…
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Adidas’ Chunky New Goukana Lifestyle Sneaker Will Release This Weekend at One Store Only
The new model features Lightstrike cushioning and will release in three colorways this summer.
Kith Will Collaborate on Adidas’ Futuristic 3D-Printed Slip-On
The Kith x Adidas ClimaCool gets an official tease.
Fashion’s Formula 1 Frenzy at the 2025 Miami Grand Prix Weekend
A look at the major fashion brands' presence in Miami for the race weekend.
Willy Chavarria’s Adidas Collab Release Date Set
The designer's debut Adidas collaboration will be released in two product drops on May 8 and July 10.
Willy Chavarria’s Adidas Collab Finally Has a Release Date
The designer's debut Adidas collab will be released in two product drops on May 8 and July 10.
Adidas’ New Animal-Printed Sambas Look Like ‘101 Dalmatians’
The brand's new Disney collaboration applies famous canine details to the classic sneaker.
Adidas CEO Bjørn Gulden on Tariffs, Growing the Brand’s Non-US Business — And How the Bad Bunny Low Profile Trend Is Appealing to Men
Adidas CEO Bjørn Gulden said it plans to take China sourcing for the US market down to zero.
Adidas Beats Q1 Expectations With Revenues Up 12.7%
Despite reiterating forecasts for growth this year, Adidas also warned of more difficult times ahead.
The Best Sneakers Releasing in May
Including the Air Jordan 4 "White Cement" and A'ja Wilson's Nike A'One.
Adidas Responds to New Racism Allegations
German athletic brand Adidas was sued by a now former employee alleging racial discrimination; Adidas said…
Amid U.S. Uncertainty, Adidas Turns Focus Elsewhere
The German sportswear brand reported growth of 12.7 percent in the first quarter.
Adidas Responds to New Racism Allegations
German athletic brand Adidas was sued by a now former employee alleging racial discrimination; Adidas said…