Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
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Adidas Originals and Sporty & Rich Release New Off-court Tennis-inspired Collection
The collection releases on Friday.
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Justin Trudeau Pops in Colorful Adidas Sneakers for King Charles and Queen Camilla’s Canada Visit
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Adidas and Wales Bonner Reunite for Spring 2025 Collection Featuring Sequined Sneakers, Handwoven Sandals and More
The collection releases on Wednesday.
Adidas Says Cyber Attack Targeted Customers’ Personal Information, Credit Card Data Marked ‘Safe’ From Breach
Adidas said the cyberattack focused on personal information, and did not involve any financial data.
Adidas Says Cyberattack Targeted Customers’ Personal Information, Credit Card Data Marked ‘Safe’ From Breach
Adidas said the cyberattack focused on personal information, and did not involve any financial data.
The Adidas Samba Is Getting Zipped Up by Longtime Collaborator Jeremy Scott
The new sneaker collab arrives at retail next month.
Steve Madden Claims ‘Adidas Does Not Own All Stripes’ in New Lawsuit
In the lawsuit, Steve Madden noted that over the years, Adidas has allegedly "aggressively enforced" its…
Adidas Is No Longer Sourcing Kangaroo Skins for Its Athletic Shoes
The news was revealed at a stockholders meeting on Thursday.
Adidas Is No Longer Sourcing Kangaroo Skins for Its Athletic Shoes
The news was revealed at a stockholders meeting on Thursday.
We Called It: The adidas Taekwondo Is Fashion’s Next Big Sneaker
Consider this the perfect excuse to give your go-to Sambas a break.