Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Samuel L. Jackson Lends His Voice to New Adidas Originals Superstar Campaign
The teaser marks the latest chapter in the brand's multigenerational "The Original" campaign.
Kobe Bryant’s Historic Rookie-Year Playoff Sneakers Are Up for Auction
The late basketball icon's autographed Adidas EQT Elevation sneakers from the 1997 NBA Playoffs are a piece…
The Best Sneakers Releasing in July
Including the Air Jordan 40 and the Nike Kobe 6 Protro Total Orange.
WWD Recommends
Willy Chavarria Takes on the Megaride AG, Superstar in Latest Adidas Collab
This marks the third installment of the designer's collaboration with the German athletic brand.
Willy Chavarria Delves Into Charles Jourdan Archive for New Women’s and Men’s Collection
Chavarria reworked women's and men's styles from the Charles Jourdan archive and used the colorful, surreal…
Adidas Brought Back This Thin-Soled Sneaker From the 2000s and It’s Being Compared to Miu Miu
The Adidas Ghost Sprint will be released next month in a Magic Beige style.
Wales Bonner Men’s Spring 2026: Romancing the Suit
Grace Wales Bonner marked 10 years in business with a show filled with signature looks: high-low tailoring…
Adidas Just Debuted a Never-Before-Seen 2000s-Inspired Sneaker
Only 60 pairs of the exclusive debut sample were produced.
Adidas and Hermanos Koumori Debut Nature-inspired Collaboration Featuring a New Ultraboost 5
The collaboration is available now.
Edison Chen and Clot Update the Adidas Stan Smith With Beaded Detail for Summer
The Clot Stan Smith Beaded by Edison Chen will be available for $160 on June 21.
Adidas Is Putting Shoe Charms on the Classic Samba Sneaker
The on-trend lace and pearl-adorned look is expected to arrive at retail this year.
Kobe Bryant’s Futuristic Adidas The Kobe 2 Sneaker Is Back Under a New Name
The rebranded Adidas Crazy 2.0 is available now, but sizes are already selling out.
Adidas Gave Its Classic Gazelle Sneaker a Trendy Thin-Soled Makeover
Adidas' thin-soled sneaker releases keep on coming.
Adidas Gave This Overlooked Slim-Soled Sneaker a Premium Italian-Made Update
The Italia '60 Made in Italy is arriving at select retailers this month.
Stella McCartney Has Stripped Down Adidas’ Trendiest Sneaker
The Stella McCartney x Adidas Taekwondo has quietly launched in two colorways.