Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Is Bringing Bold Animal Prints to Another One of Its Classic Sneaker Models
New leopard and cow print-patterned styles of the Adidas Superstar II are expected to arrive stateside soon.
Bad Bunny Goes on ‘Stephen Colbert’ Wearing Tan Suede Adidas Wales Bonner Sneakers
The musician has his own partnership with Adidas.
Caitlin Clark, Lexie Hull and the Indiana Fever Step Out in Jordans, Sambas and Neutral Heels in New York City
Ahead of their matchup with the Liberty, the Fever arrived in New York wearing a mix of off-court sneakers…
Anthony Edwards’ Second Adidas Sneaker Will Come Right in Time for the NBA Season
The Adidas Anthony Edwards 2 will release in October.
Pharrell Williams’ Adidas Jellyfish Sneaker Finally Has a Release Date
The highly anticipated silhouette is set to arrive in August.
Hotels Serve Up Fashion Items, While They Last This Summer
Limited-run collaborations are being offered at select resorts for guests and shoppers.
Doja Cat Performs in Custom Adidas Samba Heels for FIFA Club World Cup Final Halftime Show
Stylist Brett Alan Nelson worked on her look.
Bad Bunny’s Next Adidas Sneaker Is a ‘Love Letter’ to 3 Places in Puerto Rico
The release coincides with the kick-off of the singer's Puerto Rican residency.
Adidas Is Releasing an Early Back-to-School Collection Featuring Sambas & More
Available exclusively from Foot Locker and Kids Foot Locker.
Clipse Just Debuted a New Adidas Samba Collaboration Before ‘Let God Sort Em Out’ Release
But will the sneaker be released to the public?
Missy Elliott, Anthony Edwards, Jennie and More Front New Adidas Superstar Campaign
A film narrated by Samuel L. Jackson highlights the Superstar shoe and Firebird tracksuit.
Wales Bonner Unveiled a Handwoven Adidas Sneaker and Co-Branded Y-3 Collaboration
A closer look at what's next from the designer's game-changing Adidas partnership.
Adidas Joins Soccer Community in Mourning Diogo Jota and Brother André Silva
The 28-year-old Liverpool star was killed in a car accident on Thursday morning.
Edison Chen Designs Stan Smith-inspired Tennis Capsule for Adidas
The capsule consists of reimagined country club apparel and an espadrille.
Damian Lillard’s 10th Signature Sneaker From Adidas Is the First to Come in Under $100
The Adidas Dame X will release in just days.