Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Taps Uncle Waffles to Join ‘Superstar: The Original’ Campaign Celebrating the Brand’s Famous Sneaker
Samuel L. Jackson and more stars have previously been showcased, spotlighting the Superstar style.
Ronnie Fieg Previews a Luxe Adidas Superstar Intended for Black Tie Occasions
Returning to a concept Fieg used for a David Z. collaboration in 2008.
Willy Chavarria, Adidas Issue Apology to Oaxaca Community Over Adidas Shoe
The designer's slip-on sneaker unleashed a flood of controversy over cultural appropriation.
Nordstrom Highlights Some of Adidas’ Most Popular Sneakers in Latest ‘Make Room for Shoes’ Campaign
The collection features five exclusive women's colorways and two exclusive men's colorways.
James Harden Reveals Next Adidas Sneaker Is Molded With Concentric Circles
The star revealed his Adidas Harden Vol. 10 during his China tour.
Adidas Partnered With Brain Dead and a Pro Wrestler for This Flame-covered Japan Sneaker
Brody King will get high- and low-tops before a wider release sees low-tops take on shaggy suede.
Adidas Made Two Handball Spezials With the World’s Toughest Fiber
Dyneema is used for ultra-durable garments and bulletproof vests.
Willy Chavarria Pays Tribute to Traditional Mexican Shoe With Adidas Sneaker and Huarache Hybrid
The shoe features a woven upper and a sneaker sole.
Anthony Edwards Is Getting His First Adidas Sneaker Collaboration — and It’s Covered in Flames
Edison Chen revealed Clot's take on the Adidas Anthony Edwards 1 Low.
Pharrell Is Collaborating on Adidas’ Hit New Daily Running Shoe
Available in two Earth-inspired colorways.
The Best Sneakers Releasing in August
Including the Undefeated x Air Jordan 4 and Pharrell's Adidas Jellyfish.
Adidas Relies on ‘Brand Heat’ in Lifestyle Footwear for Future Growth
Adidas CEO Bjørn Gulden talks growth opportunities such as 3D printed and football-inspired lifestyle shoes.
Tariffs Could Add Up to 200M Euros to Cost of Adidas Products in U.S.
The German company revealed the estimate as it reported growth in profits and sales in the second quarter…
Adidas’ Chunky Goukana Lifestyle Sneaker Finally Has a Release Date
Featuring plush Lightstrike cushioning.
Puma Surprises Market With Early Q2 Results, Slashes Guidance for 2025
The German sportswear brand saw sales slide in the second quarter and revealed new negative guidance with a…