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Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
The Best Sneaker Collaborations of 2025 — So Far
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Simone Ashley Takes Adidas x Clot Gazelles Into Quiet Luxury Mode at the US Open
Paired with Slvrlake denim and Tiffany hoops, the sold-out sneakers shifted from streetwear to courtside…
Adidas Dresses Up the Samba to Look Like a Dress Shoe
Complete with a platform crepe sole and kiltie.
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The Best Sneakers Releasing in September
Including the Travis Scott x Fragment Design x Air Jordan 1 Low and Tom Sachs x Nike Mars Yard 3.0.
Adidas Transforms the Campus 00s Into Boots and Slippers That Look a Lot Like Uggs
Complete with fuzzy interiors.
Oasis’ Noel Gallagher Partners With Finlay to Support Young Cancer Patients
The collaborative sunglasses can be purchased as the Gallagher brothers are gearing up for the U.S. leg of…
Y-3 Returns to NYC With New SoHo Store
The 2,000-square-foot store is located at 25 Howard Street.
This Limited-Edition Adidas Collaboration Is a Love Letter to Detroit
The Puffer Reds x Adidas Adistar Cushion "Track 45" arrives next week.
Adidas Is Following Up Its Hit Cheetah Print Sambas With Snakeskin
Will this new animal treatment sell out, too?
Ronnie Fieg Quietly Teases a New Kith x Adidas x Clarks Wallabee Ultraboost Hybrid
The pair is set to be released in celebration of Clarks' 200th anniversary.
Material World: Next-Gen Blooms at CPHFW, Adidas Serves Fresh Airflow
The Spring 2026 edition of Copenhagen Fashion Week saw biomaterials on the runway while Adidas celebrated…
Pharrell’s New Adidas Jellyfish Sneaker Just Launched With a Raffle That’s Open Now
The multifaceted entertainer's new creative platform, Virginia, is here.
Adidas’ Sold-out ‘Cheetah’ Sambas Are Getting a Restock This Week
All but guaranteed to sell out once again.
Nike Files Lawsuit Against Clot Founder Edison Chen
Nike's suit against Clot founder Edison Chen alleging breach of contract was filed on Monday in a Los Angeles…
Adidas Taps Uncle Waffles to Join ‘Superstar: The Original’ Campaign Celebrating the Brand’s Famous Sneaker
Samuel L. Jackson and more stars have previously been showcased, spotlighting the Superstar style.