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Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Bad Bunny’s First Signature Sneaker From Adidas Has Leaked
An original model for the frequent collaborator.
Bad Bunny Carries Adidas’ Boxing Legacy Onto the Red Carpet in Crispy White Sneakers at New York Film Festival
The lace-up silhouette grounded a tailored, oversize look at the "Barrio Triste" premiere.
The Best Sneakers Releasing in October
Including debuts for the Adidas Anthony Edwards 2 and Nike LeBron 23.
Ruth E. Carter Partners With Pensole Lewis College on Apparel Creation Stu/Deo by Adidas
A ribbon-cutting for the studio was held on Thursday during the Black Footwear Forum.
Shushu/Tong, Mark Gong, Oude Waag to Headline Shanghai Fashion Week
Kering, H&M, Adidas, Mercedes-Benz and Harrods will host events around the spring 2026 showcase, slated for…
How NBA 2K26 Made Its Sneakers Better Than Ever: ‘Authenticity Is Always Top Priority’
This year's game features more footwear brands than any previous installment.
Puma Stock Ticks Up on Adidas Takeover Speculation
Both Puma and Adidas declined to comment on the rumor.
Kobe Bryant’s American Flag-print Adidas Sneakers Will Return for Their 25th Anniversary
Worn in games by both Bryant and LeBron James.
Jennifer Aniston Ditches Her Flip-flops for Adidas Sambas Sneakers in New York City
The style retails for $100.
Take an Official Look at Anthony Edwards’ Next Adidas Sneaker in Its First Three Colorways
The Anthony Edwards 2 is due in "With Love," "Blue Fusion" and "Lucid Red" variants.
This New Adidas Samba Can Be Turned Into a Slouchy Knee-High Boot
The hybrid pair is expected to be released in time for colder weather.
Pharrell’s Hit Adidas Jellyfish Will Come Next in Fluorescent Green
The debut orange colorway is fetching up to $1,000 on the resale market.
Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership
The multiyear deal will kick off in 2026, coinciding with Audi's official entry into the sport.
NBA 2K26 Comes Out This Weekend — Here Are All the Sneakers in This Year’s Game
More footwear brands are included this year than in any previous NBA 2K game.
Bape Made a Huge Change to the Adidas Samba, but You May Not Notice It at First
The full Bape x Adidas Soccer collection arrives at retail this weekend.