Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Poaches Puma Veteran Max Staiger as GM of Basketball
Staiger fills the role left vacant by Eric Wise, who stepped down from his position in February.
Adidas Really Brought Ice-T and Veda Howard to Look for Anthony Edwards ‘Evidence’
The latest installment of the brand's 'Man Down' campaign was an in-person activation at Game 3.
Adidas Opens New Flagship Store on Las Vegas Strip
Adidas noted that the new store is one of its biggest globally, coming in at 16,000-sq.-ft. across two levels.
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Adidas’ Futuristic 3D-Printed Slip-On Is Releasing Soon
The Adidas ClimaCool gets a wide launch after a limited release last fall.
Adidas’ Best Super Shoe Just Got More Cushioning and Is Still Just as Light
The Adizero Adios Pro Evo 2 is tied with its predecessor as the lightest running shoe ever made by Adidas.
Adidas Preliminary Q1 Results Show Double-Digit Growth Across All Markets
The company saw revenues grow nearly 700 million euros, or 13 percent, to 6.15 billion euros in the period.
Adidas Preliminary Q1 Results Show Double-Digit Growth Across All Markets
The company saw revenues grow nearly 700 million euros, or 13 percent, to 6.15 billion euros in the period.
Jeremy Scott’s Long-distance Design Relationship With Berlin’s $14 Million Theatrical Revue
The L.A.-based designer is creating 500 costumes for a big-budget "grand show" at Berlin's…
Pharrell’s $500 Adidas Super Shoe Is Returning Only for the London Marathon in Limited Numbers
Pharrell's Adizero Adios Pro Evo 1 released just once before for the New York City Marathon.
Why Ballerina Sneakers Are Blossoming So Quickly This Spring
Bad Bunny's Adidas Ballerina is one of several ballet-inspired sneakers building the trend. Footwear News…
Adidas and West NYC Join Forces to Celebrate Tip Top Shoes 85th Anniversary
A portion of the proceeds from Tip Top Shoes 85th Anniversary collection sales will be donated to Two Ten…
Anthony Edwards’ Next Adidas Sneaker Gets Its Best Leak Yet
Take an in-hand look at the Adidas Anthony Edwards 2.
Adidas Turned the Stan Smith Into a Thin-Soled Sneaker
The classic tennis shoe gets an on-trend update.
Adidas Added a Wales Bonner-Like Silver to the Samba Sneaker and It’s Available Right Now
See the new 'Cracked Silver Metallic' style in full detail.
Kith and Adidas Are Going All In on Soccer Style With Four Different Shoes
Kaká stars in the campaign for the massive collection featuring the Adidas Predator Mania, Predator 2002 IC…