Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Is Putting Animal Prints Inside of Its Classic Sneakers
Following the success of cheetah and leopard print-covered Sambas.
Under Armour’s New Courtside Collection Bridges Performance and Style
The line is targeted to women seeking stylish pieces with technical attributes.
Adidas Reveals EVO SL Curated by Phileo Available Exclusively at Dover Street Market Paris
Pascal Hachem's art installation "Ballonné" is on display in addition to the shoes.
This Limited-Edition Adidas Collaboration Has Been Thrashed and Warped — and It’s Actually Wearable
Raffles are open now for the Invincible x Adidas Consortium Handball Spezial 'Terrace Redefined' pack.
Adidas Just Launched a Golf Line Featuring New and Classic Sneakers
See the new Adidas Originals Golf collection here.
Adidas and Minecraft Collaborate on Footwear and Apparel Collection in Multi-Year Partnership
The Superstar sneaker is featured in the collection.
Catching Up With Stan Smith
The tennis star's trademark Adidas shoe is part of the company's new Originals Golf offering.
Adidas Relaunching Originals Golf Collection Just in Time for the Masters
The collection of apparel, footwear and accessories is intended to be a lifestyle product but will have…
The Best Sneakers Releasing in April
Including the Air Jordan 5 "Grape" and Nike Big Bubble Air Max 95 "Neon."
Adidas’ Influential German Army Trainer Is Making a Comeback
The Adidas BW Army is the shoe that inspired Margiela's signature Replica sneaker.
The Best Adidas Sneakers Releasing in April
Including the new Predator Megaride mashup and the Superstar "404 Day."
Pickleball Power: Sports-Specific Apparel Drives Athleisure Market Growth
Pickleball saw a 645 percent year-over-year growth in product availability in the fourth quarter, according…
Adidas Originals’ New Campaign Focuses on Individuality
The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing…
Are the adidas Tokyo Shoes the Next Sambas for 2025? Here’s Why These Sneakers Are Selling Fast.
Before we know it, the adidas Tokyos might become the newest leaders of the retro shoe renaissance.
Adidas Sues Fashion Nova for Third Time After Allegedly Violating a 2022 Settlement Agreement
The legal battle between Adidas and Fashion Nova first started back in 2019.