IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Adds Olympian Ilona Maher to Its Star-Studded Athlete Roster
"I can't wait to work with Adidas to inspire a whole new generation to pick up a rugby ball, while also…
Here’s Your First Look at Anthony Edwards’ Second Signature Sneaker From Adidas
Leaked from Adidas' earning call for 2024 Q4.
Adidas Sues Fashion Nova for Third Time After Allegedly Violating a 2022 Settlement Agreement
The legal battle between Adidas and Fashion Nova first started back in 2019.
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Adidas Sues Fashion Nova for Third Time After Allegedly Violating a 2022 Settlement Agreement
The legal battle between Adidas and Fashion Nova first started back in 2019.
Adidas Turnaround Continues, Reports 12 Percent Growth for 2024
The German sportswear giant's positive results for the full year come on the back of a strong fourth quarter…
Adidas CEO Confirms Company Will Cut 500 ‘Obsolete’ Jobs in Effort to Reduce Operational ‘Complexity’
The news comes the same day the German sportswear giant Adidas did much better than it had expected to in…
Possibility of Global Trade War Overshadows Adidas Turnaround
The German sportswear giant reported better-than-expected growth of 12 percent in 2024. But Adidas executives…
Edison Chen and Clot’s Newest Vision for the Adidas Gazelle: Crepe Soles
One of two colorways makes use of Clot's signature silk pattern.
The Best Sneakers Releasing in March
Including Nigel Sylvester's Air Jordan 4 "Brick by Brick" and a second chance at Union's Air Jordan 1 "I'm…
Nicholas Daley to Be Saluted With the Pratt Visionary Award
The British designer will be honored on May 16 at the 2025 Pratt Shows: Fashion in Brooklyn.
Kanye West’s Yeezy Site Now Has ‘Stores Coming Soon’ Message
Earlier this week Shopify had stopped processing Yeezy orders, and the 24-time Grammy winner was dropped by…
Adidas Unveils A-Type, an Elevated Collection of the Brand’s Iconic Products
The launch collection includes premium versions of the Superstar shoe, Firebird tracksuit and Airliner bag.
Kanye West’s Yeezy Line Collaborates With Sean John Label, and Gosha Rubchinskiy Departs
The 24-time Grammy winner pledged his support of Sean Combs, who is facing racketeering conspiracy and sex…
Four Teenagers Arrested for Burglary After Driving Stolen Vehicle Into Store, Allegedly Stealing Over $9,000 Worth of Clothing
The Jan. 31 incident was the second time that a vehicle had been used to damage the store's entrance for…