IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
$200K in Fake Sneakers Seized From Store, Owner Says He Didn’t Know They Were Counterfeit
"He was trying to do the right thing and purchased the wrong things," police said.
Why Is the Adidas Chinese New Year Jacket So Hard to Find?
The design is said to have been inspired by the Tang dynasty.
Willy Chavarria, Kendrick Lamar Create Super Bowl-themed Collection
Proceeds will be donated to Los Angeles wildfire relief efforts.
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Stella McCartney’s Sport Boots With Adidas Hit Stores
The shoes nod to Adidas' Monza sneakers from the '80s and '90s.
Y-3 Keeps Redefining Athleisure
The brand born from Yohji Yamamoto and Adidas displayed an elegant lineup to fill a wardrobe.
Willy Chavarria Takes Paris With Star-studded 10th Anniversary Show
J Balvin, Becky G, Tokischa and Ozuna walked in the designer's first show as part of Paris Men's Fashion Week.
EXCLUSIVE: First Look at Willy Chavarria’s Fall 2025 Adidas Collab — Including His ‘Sexiest’ Shoe Yet
The centerpiece of the season is the Adidas Forum sneaker.
Adidas Set to Cut Jobs at German HQ in Aim to ‘Simplify Operations’
Adidas declined to confirm any figures or further details at this time.
Adidas Set to Cut Jobs at German HQ in Aim to ‘Simplify Operations’
Adidas declined to confirm any figures or further details at this time.
Lionel Messi’s Wife Antonela Roccuzzo Puts Adidas’ Squat-proof Clothing Technology to the Test in Optime Collection Campaign
The new pieces emphasize comfort and functionality.
Adidas Sees Strong Finish to 2024 With Revenue and Profit Surge
For the full fiscal year, Adidas said that revenues increased 11 percent in 2024 to 23.68 billion euros.
Adidas Sees Strong Finish to 2024
For the full fiscal year, Adidas said that revenues increased 11 percent in 2024 to 23.68 billion euros.
Kanye West Says Adidas Is Holding Him Back, Calls Jerry Lorenzo ‘Corny and Disloyal’
The Yeezy founder also said his brand made $100 million in six months during 2024.
Burton Adds Two C-suite Executives to Management Team to Enhance Focus on Product
The Vermont-based snowboard company has added chief merchandising and marketing officers.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well…