GOAT has officially announced its most in-demand sneakers for May and along with recent releases dominating the top 20, it’s evident that the warmer weather is beginning to factor into consumer behavior.
Of the five highest-ranking most-wanted sneakers, the top four are all white-based pairs, with light blue accents being a commonality among three of them. The most-wanted pair of May was the Air Jordan 4 Retro White Cement, which is an impressive feat considering that the style wasn’t formally released until near the end of the month on May 24. Coming in at the second place spot is another Air Jordan 4 Retro, the Mother’s Day-themed women’s Forget Me Not iteration. At number three is the Air Jordan 1 Retro High OG UNC Reimagined, while the fourth spot is occupied by the 2025 reissue of the Air Jordan 12 Retro Melo.
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The white-based colorway theme is broken up at number five, which belongs to the Air Jordan 11 Retro Low Bred based on Michael Jordan’s player exclusive version of the model, before switching back to the Air Jordan 3 Retro Seoul 2.0 in the sixth spot. One of the year’s most talked-about sneakers, the Air Jordan 5 Retro Black Metallic Reimagined, was the seventh most-wanted style in May followed by the Nike SB x Air Jordan 4 Retro SP in navy at eight.
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A break from the Air Jordans comes at number nine, which was taken by the Nike SB Dunk Low Rodeo, a sneaker which was originally expected to be released during Black History Month. Nike, Inc.’s domination ends at the number 10 position, which is filled in by the Black/Pure Silver color of Asics’ wildly popular Gel-1130 model.
It’s back to business as usual at number 11, where the Air Jordan 3 Retro Rare Air, another end-of-month release, appears. At 12, a style from 2024 manages to make the list with the Air Jordan 11 Retro Columbia. Spot 13 goes to Lil Yachty’s second Nike Air Force 1 collaboration, a patent leather Lucky Green iteration. And at 14, another 2024 release appears in the form of the Air Jordan 3 Retro OG Black Cement.
Jordan Brand’s reign continues at number 15 with another Air Jordan 3, the first rerelease of the Black Cat colorway. At 16, popular London streetwear label Corteiz’s latest Air Max 95 earns a nod before the Air Jordan 4 once again takes a slot at number 17 with yet another 2024 release, the White Thunder.
Rounding out the list, the 18th spot goes to the Nike Air Max 95 OG Big Bubble in Pink Foam, one of many popular colorways of the sneaker’s 30th anniversary campaign. The Air Jordan 12 Retro Flu Game takes the 19th spot. Lastly, the New Balance 9060 Black Cement (Black Cat) ranks at 20.
All in all, 18 of the 20 styles hail from Nike Inc., with 14 of them being Air Jordan releases. Sixteen of May’s most-wanted styles were released this year, while three of them were launched in 2024 and one pair, the Asics Gel-1130, was originally released in 2023.