Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
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Amazon, Wal-Mart and Alibaba Jostle for Title of Most Valuable Retail Brand
Brand Finance uses various metrics to determine brand value.
How Meaningful Content Makes or Breaks Brands
The top-performing brands all have one thing in common.
B Collection by Bobeau Links With Suarez Sisters for Fall
Bloggers continue to be a marketing mainstay for the Los Angeles brand.
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Old Navy, Target Rank Tops in Ad Effectiveness in January
Retailers ran nearly as many ads in January as they did in the highly promoted month of December.
Female Tribes: A New Way of Looking at Women
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Michael Kors Facebook Study Connects Ads with In-Store Visits
The first published study of Facebook's offline conversions ad tools found a 31 percent increase in…
For Retailers, Playing Hard To Get Can Cost Customers
The days of exclusivity fade as consumers steer brands toward success.
Foursquare’s Data Provides Clues on Retail Traffic Patterns
The data can predict upcoming traffic patterns at brick-and-mortar stores.
Think Tank: How to Avoid Being a Socially Awkward Retail Brand
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With IPO, Snapchat’s Race With Instagram Heats Up
Although Snapchat introduces obvious comparisons to Instagram, the Facebook-owned platform leads in users and…