Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
Multidimensional Marketing: How To Redefine Customer Experiences
From proactive services to solution-based thinking, it's time to update the status quo.
AI-Powered Chatbot Service Claire Attracts $1.7M
The Y Combinator startup conducts product testing for brands such as Rebecca Minkoff, Rent the Runway, Target…
Rise of the Machines?
Adopting AI marketing for machine-to-machine transactions.
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Apple Tops List of Most Intimate Brands, Which Are Better Earners
Other top brands were: Harley Davidson, Netflix, Nintendo and Samsung.
Julia Kuczyńska Tops List of 20 Most Revenue-Generating Social Personalities
These bloggers, models and industry vets made more than $680 million dollars in earned media value last year…
J. Crew Turns to Instagram Stories for Crowd-Sourcing
For 24 hours, J. Crew used the disappearing format to garner feedback from customers on a color for its…
E-commerce Moving From Apps to Social Media
Contextual commerce offers opportunity for retailers as consumers favor the mobile web and social media.
The Economist Lures Subscribers With Free Bugs and Waffles
"If the crickets seem too buggy, try the mealworms."
Kohl’s, Old Navy Tops in ABX Ad Effectiveness Ranking for November
The top retailers who are tracked ran 574 news ads during the month.
Rag & Bone Takes On Virtual Reality With Google
The six-minute documentary is meant to encourage virtual reality adoption among fashion fans.
Pinterest Updates Look of Business Pages
In commerce courtship, Pinterest lets business customize what shows up on the top of their profiles.
Cyber Monday Sets Online Sales Record
Mobile shopping throughout the holiday shopping weekend, and major promotions, were trends this year.
Kate Foster, Dan Wallace-Brewster on Customer Acquisition
Onestop Internet's Dan Wallace-Brewster and Kate Foster of NYDJ Apparel LLC shared insights into the process…
Farfetch Taps Beyoncé’s ‘Formation’ Choreographer for Shoppable Holiday Video
The e-commerce site gets in formation.
Think Tank: Five Strategies for Succeeding in Fashion’s See-Now-Buy-Now Trend
Jag Gill, founder and chief executive officer of Sundar, offers insights into market opportunities.