Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
Instagram Stories Get Links, Mentions
The platform will let verified account-holders add links to Instagram Stories, and all users add Mentions to…
Sweet, Everlane Test Snapchat Shopping Work-around
Snapchat channel Sweet partnered with Everlane to test a way for customers to customize and buy a bag.
‘Good Is the New Cool’ Authors Afdhel Aziz and Bobby Jones Discuss Their Marketing Manifesto
Nielsen has reported that 92 percent of Millennials trust recommendation from friends and family, and 81…
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Edward Lampert Blogs on Enhancement to Sears Loyalty Program
Points earned are for redemption at Sears, Kmart and Shop Your Way purchases.
Role of Social Media Marketing in Tumi-Heineken Collaboration
The thinking behind the social media marketing now includes the packaging of the product.
Poll: Consumers Reveal Top 25 Brand Loyalty Leaders
The survey was conducted by Brand Keys.
IBM Knows Why Retail Marketers See Open Rates Decline During Holiday Season
IBM Marketing Cloud's annual e-mail marketing benchmark study reveals global open rates by industry.
Cross-Border Shopping Growing Overseas
Shopping via mobile devices was also more popular overseas.
When Sex Doesn’t Sell: Abercrombie Reveals New Look
Abercrombie is evolving, but the search for the right brand identity could take some time.
Twitter Finds Its Niche in Customer Service
Brands are using social channel as a less expensive, more effective customer service platform.
Salesforce Brings Apple Pay to Online Retailers
The Commerce Cloud makes it possible to bring Apple Pay to the web sites of Salesforce customers, including…
‘Empire’ Offers Two Fragrances to Engage With Fans
The fragrance, available now online, will be at Macy's and other retailers during the holiday season.
Georg Jensen Favors Role Models Over Models
The latest campaign encourages women to be themselves.
Spring Studios and Spring Place Plans to Host 33 Events and Shows During New York Fashion Week
After $20 million in renovations, Spring Studios and Spring Place is going all-out for New York Fashion Week.
The Lowly Mirror Gets a Makeover From Samsung
At New York Fashion Week, Samsung will debut new mirror displays that combine digital signage with a…