Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
M&M’s Teams with Camilla Staerk for New Packaging to Mark 75th Anniversary
The fashion designer has customized a collection to be sold exclusively at Target.
Sailthru Facebook Pilot Predicts Long-term Customers
The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal…
Twitter Tool Encourages Real-Time Sharing From Brands
With an expansion of its Moments feature, Twitter becomes the latest platform to encourage candid, live…
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Victoria’s Secret, Sephora Dubbed Digital Geniuses by L2
In L2's annual report card of digital winners and losers among specialty retailers, Sephora, Victoria's…
Kiton Taps Executive Vice President
Marco Pirone will oversee the retail, marketing and licensing business areas.
Pokemon Go Uses Augmented Reality to Attract Players Near Stores
There are ways for retailers to encourage players to congregate in or near physical stores.
Amazon’s Prime Day Orders Climb 60%, but Apparel Fizzles
Amazon's shopping holiday beat last year by 60 percent, benefiting Amazon's own products and small…
Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June
For June, Amazon, Sam's Club and J.C. Penney Co. Inc. garnered top positions in rankings of "effectiveness"…
Snapchat Takes Turn at Couture
As the number of Snapchat users grows, its uses by brands evolves.
Instagram Hits 500 Million Users
In the past two years, Instagram's user base more than doubled, with more than 80 percent of users from…
Splashlight Adds Two to Executive Team as Company Eyes Growth
The additions are aimed to address a period of growth for the New York-based company.
Collectively Cofounder on the Influence of Influencers
Alexa Tonner discusses luxury's social media presence, how influencers are paid and the ingredients of a…
Mobile Shopping App Shopkick Hires New CEO
Bill Demas joins Shopkick, an in-store shopping app that rewards shoppers for entering a store, scanning…
Shoptalk 2016: Collecting and Making Sense of Off-line Data
Experts encourage physical retailers to use data to improve the customer experience.
Affirm Taps Ebay Exec as First Chief Marketing Officer
The finance tech company has tapped eBay vice president Carl Gish to build the brand's reach and to expand…