sales and marketing
Ath-leisure Market Swells Despite Hyper Saturation
The category is red-hot and shows no indication of cooling off.
Bazaarvoice Introduces ‘Brand Edge’ Platform
The new functionality will empower brand marketers to secure consumer-generated content and disseminate to…
Hashoff Debuts Self-Service Platform for Influencer Navigation
The influencer marketing platform has announced a centralized dashboard to facilitate transparent…
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Amazon, Drug Chains Score High in ABX Effectiveness for May
Retailers ran 435 new ads in May, which was about the same number as April.
Andrew Block Named President of TrueFacet
Block takes marketing learnings from Tourneau to TrueFacet's Millennial base.
Gen Z Is Ready to Shop — On Their Terms
A new study conducted by Forrester and American Express delved into the behavior of the demographic.
Memorable Marketing: Key Strategies to Draw Consumers
Playing to individuals' emotions is more important than ever to secure brand loyalty.
CMO Checklist: Marketing to Millennials and Gen Z-ers
Keeping up with Millennials and GenZ-ers can be dizzying – here's a cheat sheet to catch up on how to best…
Publicist Jody Donohue Dies in New York
In 1997, Donohue sold her company to Joan Deignan and Linda Mann, and it became known as Deignan/Mann Inc.…
Ron Perelman Company Buys RetailMeNot for $630 Million – in Cash
RetailMeNot was founded in 2006 by Cotter Cunningham.
Macy’s, Wal-Mart Grab Lead in ABX Ad Effectiveness Measure for March
The top retailers ran 464 new ads in March, which was on par with February.
As Consumers Watch Less TV, Ad Dollars Go Digital
Data from eMarketer shows digital ad spending on a path to grow nearly 16 percent this year.
Former Barneys Executive Named CMO at Sotheby’s International Realty Affiliates
Kevin Thompson held the post of vice president of customer experience and development at luxury department…
Dreams on Air Offers Designers Retail Space, Marketing and Incubator
First-year projected wholesale volume for Dreams on Air ranges from $800,000 to $1.2 million.
Campaign Monitor Acquires Marketer Data Platform Tagga
Campaign Monitor aims to reach growing companies through its B2C customer relationship management initiative.