sales and marketing
Ariel Foxman Named Olivela’s Chief Brand Officer
Foxman begins on Aug. 21 and will be based in New York.
The Personalization Persuasion: How to Improve the Need-Now Customer Service
Fang Cheng of Linc Global discusses the rise of customized consumer journeys to generate new touch points and…
Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear's…
Organically Minded Consumers Shop for Superfood CPGs
The health craze has spread out of consumers' fridges and into their showers.
Creative Playground Launches to Help Companies With Branding, Production, Celebrity Influencers
With offices in Los Angeles and New York, their all-out effort will offer a wide range of services for…
How to Deploy a Successful Influencer Campaign
Tim Sovay, chief operating officer of social media platform Creator IQ, sheds insight on how brands can best…
How to Engage Hispanic Millennials: From Shopping to Social
A new report discusses the updated spending habits and consumer attitudes of segment.
The Moleskine Cafe Experience – Coffee, Art and Notebooks
The Moleskine Café in Milan is located on Corso Garibaldi 65.
Think Tank: The Growing Trend for Branded Cafés
Lisa Reiner, managing director of EMEA at Beanstalk, explains the benefits of this marketing tactic.
Retail Executives Deploy AI Despite Perceived Team Shortcomings
A study found that executives, not employees, frequently lack understanding on technology.
Wal-Mart, Macy’s and Kroger Dominate in ABX Ad Effectiveness Rating
The top retailers tracked by ABX ran 504 new spots in June, which is higher than in May.
Targeted Ad Expenditures on Track to Grow 65% in 2017
Emarketer expects "addressable" TV ad spending to reach $1.26 billion by the end of the year.
Amazon Prime Day: the New Black Friday?
The 30-hour affair extends new deals and special offers almost every five minutes — but shoppers still…
Online Retailers Lead Bricks-and-Mortar in Influencer Marketing
Detangling one of the complexities in the flailing retail industry might be under marketing professionals'…
Scott Lipps on Plans to Open Digital-Focused Los Angeles Agency
Lipps said the timing seemed right to be on the West Coast.