sales and marketing
Google, Facebook Aim to Make Web Browsing and Social Feeds Less Irritating
Google's Chrome browser takes aim at autoplay media, while Facebook tests a new "snooze" feature.
Balmain Taps Txampi Diz as Chief Marketing Officer
Change has been in the air at Balmain since Piombini took over as ceo, succeeding Emmanuel Diemoz, in April.
Understanding Color Psychology Key to Digital Marketing, Brand Loyalty
The colors a brand chooses to don online are not just essential to branding identity — they can even result…
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How to Trigger In-Store Content Generation During NYFW
Olapic offers suggestions for helping retailers and brands trigger social media content in their stores.
For Female Entrepreneurs, Cracking the Ceiling Calls for Redefining Success
Dee Poku Spalding, founder of the Other Festival discusses the state of women entrepreneurship, her…
Study: Nike Ranked Number One in Social Media Traffic
Semrush's latest retail study said Nike has the highest traffic across its social media platforms.
Adobe Consumer E-mail Survey Marks Marketing Opportunities
The annual study discovered emerging consumer behaviors within the channel.
Spar Group Announces New President, Chief Executive Officer
Christiaan M. Olivier will serve as the new president and chief executive officer of the Spar Group.
Beauty Barrage Offers Brands an In-Store Boost
Chief executive officer Sonia Summers explained why, for beauty brands, an outsourced sales force can be key.
Non-Luxury Brands Finally Crack Social Influencer Code
Tribe Dynamics' June report revealed that while brands are decoding influencer programs, retailers continue…
Fraudulent Influencers Can Be Avoided — Here’s How
An influencer marketing exec describes the best ways brands can combat fraud and pick from the cream of the…
Memorial Service Planned for Fashion Executive Jim Villa, 50
In his Chelsea showroom, Villa represented such designers as Plein Sud, Delpozo, Maria Lucia, Hoan, Lana…
Abercrombie’s CEO Said Team Is Managing ‘Better and Faster’
The marketing focus has been on discovery through customer engagement prior to each purchase decision.
Will Speedier Innovation Cost Retailers Consumer Satisfaction? Possibly
Nielsen analyzed the effect of bringing FMCG to market faster — and what's sacrificed in the process.
Insights on the Evolving Role of Content
Myles Peacock of Creative Drive shares insight on how to curate relevant content to meet consumers' quickly…