sales and marketing
FabFitFun’s AR Experience
The subscription box company returns to its roots as a media company, thanks to augmented reality.
Meet Generation Z
A new wave of consumers are coming of age — and they're bringing with them a digital savvy and appreciation…
Target, Kohl’s Garner Top Scores in ABX Ad Effectiveness Ranking for October
Macy's, Kohl's, Kroger and Target scored the top spots in "advertising effectiveness" for October.
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Hans Dorsinville Joins Select World as Its First Chief Creative Officer of North America
As one of Adweek's Creative 100 for 2017, he was recognized by the magazine for being among the "18 Top…
Wal-Mart, Target Earn Top Spots in ABX Advertising Rankings for September
Wal-Mart, Target and Kohl's took the top spots in ad effectiveness for September.
New Product Enables Personalized Experiences Across Retail Channels
Segment's "Personas" will create central customer records for brands, resulting in personalized omnichannel…
LuisaViaRoma Increases Web Site Conversions by 400%
The international retailer has deployed Emarsys AI marketing platforms for heightened personalization…
Influencers Aim for Full-Time Status, Prefer Instagram to Snapchat
On the heels of #Hashoff's latest report on the segment, the company's president and cofounder Joel Wright…
Abercrombie’s 2017 Campaign Includes First Commercial in Over 10 Years
The campaign is integrated across multiple platforms and includes experiential events to connect with the…
SAP Unveils Machine-Learning Features to Improve Shopping Journeys
The company announced the features during its SAP Hybris Live summit.
How to Access the Millennial $200 Billion Buying Power This Holiday
Michael Osborne, chief executive officer of SmarterHQ, explains.
New York Denim Days Homes In on Customization and Nostalgia
The two-day festival was a shopping event held at New York's Metropolitan Pavilion on Sept. 30 through Oct. 1.
Walmart, Target Garner Top Spots in ABX Advertising Rankings for August
Top scorers in ad effectiveness included Walmart, Target, Kohl's and CVS Crest.
Listrak Offers Digital Marketing Solutions to Boost Business Success
Digital marketing is more important than ever. Here is how Listrak manages to offer relevant solutions to…
Having Goals Make It Easier to Cull Data That’s Needed
Knowing what data to use better informs firms on how to meet customer-centric strategy goals.