Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
T.J. Maxx, Target Tops at Value Retail, but Fashion Sales Staff Could Do Better
A key criticism is that sales associates don't really understand what buyers want.
Report: Wayfair, Levi’s Lead in E-mail Marketing Methods
Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful…
‘Culturescape’ Report Reveals Consumer Behavior Trends Impacting Business
The report, created by Clark McDowall, cites 2018 as the year of "The Great Awokening."
Mobile Commerce Requires Shift From Traditional Marketing Methods
Sailthru's Jason Grunberg explains how brands need to shift their marketing approach given current conditions.
Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February
The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.
VCs Talk Tips at Shoptalk
Advice for new and existing retailers from the venture capital ranks.
Stella & Dot Aims to Change Imagery of Women
The company will also eliminate Photoshopping from its marketing materials.
Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January
Macy's, Old Navy, Kohl's and Kroger scored the highest ratings in advertising effectiveness for January.
Amazon Muscles Out Google to Garner Top Spot in Brand Value
Brand Finance's rankings of most valued brands included Samsung, Facebook and Walmart.
Retail Marketers Missed $5 Billion in 2017 Due to Outdated Tech
Nanigans revealed that legacy systems have cost retailers hugely.
Walgreens, Amazon Take Top Spots in ABX Ad Ratings for December
Walgreens, Amazon and Kroger among top brands in "advertising effectiveness" for December 2018.
Think Tank: Four Big Bad Sales Myths of 2018
Justin Jones, a cofounder of Somersault Innovation, discusses.
Think Tank: Why Retailers Should Avoid Ad Retargeting’s Black Box
Claude Denton, cofounder and chief technology of Nanigans, discusses.
Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November
Kroger, Target and J.C. Penney garnered the "most effective" advertising ratings for November, according to…
To Attract Gen Z-ers, Highlight Celebrity Influencers
Nielsen's latest research confirms that Generation Z is swayed by social engagement.