Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
As Brands Tout Inclusion and Diversity, Some Consumers Remain Skeptical
FocusVision polled 1,500 consumers and found mixed perceptions among respondents.
Salvatore Ferragamo Hires New Marketing Exec
Riccardo Vannetti will join the luxury house, from Pitti Immagine, on July 5.
Experts Agree: Customer Engagement Key to Retail Success
Data-fueled e-mail marketing, improved customer service and "moment marketing" can drive conversions.
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Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May
J.C. Penney, Macy's and Old Navy took the top spots in ad effectiveness for May.
Think Tank: Head Up, Eyes Wide Open
Whitney Fishman Zember, head of innovation and consumer technology at Wavemaker, explains.
Splashlight Program Offers Staff ‘Inspired Mentorship’ Program
Robyn Dutra, vice president of creative at Splashlight, explains.
Report Reveals Weapon Against Amazon: Brand Talk From Shoppers
Engagement Lab's TotalSocial score report showed that consumer conversations about brands drive 19 percent of…
Acquisition of DynamicMail Gives Optimove Clients More Marketing Muscle
The acquisition allows brands and retailers to create an emotional relationship with consumers.
Utah Tops List of Best States for Entrepreneurs
Amazon analyzed which states housed the most small and medium-size businesses per capita.
Harrods Names Amanda Hill Chief Marketing and Customer Officer, Makes Senior Appointments
Hill joins the retailer from A&E Networks in New York.
Report: Latin America’s Digital Market Is Growing, Slowly
The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election…
Walgreens, Kroger Among Top Retailers in March ABX Index Ratings
Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.
Think Tank: What It Takes to Build a 21st-Century ‘Superbrand’
Olga Pancenko, chief operating officer at luxury leather goods brand Perrin Paris, explains.
Think Tank: With Generation Z, It’s the Gray Areas That Matter
Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.
Think Tank: Legal Strategies — Hollywood Scandals and Your Brand
Ilana Lubin, a partner in Crowell & Moring's New York office, discusses strategies to mitigate risk.