Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
Retailers Should Adjust Holiday Messaging to Different Consumers
There are four distinct holiday shopper profiles.
Capturing the Attention of Over-Marketed Consumers
Susan Vobejda, chief marketing officer of The Trade Desk, shares her perspective on digital marketing today.
Old Navy, Macy’s Garner Top Spots in September ABX Index
Kohl's, Macy's, Old Navy and Sears were top retailers in advertising effectiveness for September.
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A former executive at Ferrari and Lands' End, Alessandro Carnicella teamed with international experts to…
Think Tank: Preserving Fashion’s Sanctity — and Designers’ Sanity — With See-Now-Buy-Now
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Research Reveals Revenue-Generating Power of Personalization
The report was sponsored by Mastercard and conducted by Harvard Business Review Analytic Services.
Why Beauty Retailers Might Want to Tap Radio as Ad Platform
The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with…
ThirdLove’s Big Campaign Push
Working with Partners & Spade, the out-of-home media campaign is a celebration of each woman's…
Kate Upton Joins Copper Fit as Brand Ambassador
The model and actress will be promoting its fall and holiday 2018 collections.
Think Tank: Five Ways to Differentiate the Customer Experience and Drive Loyalty
Susan Grossman from Mastercard shares insights on brand building and loyalty.
Think Tank: Myths and Realities of Your Most Valuable Customers
Sarah Engel, chief marketing officer at DynamicAction, discusses.
Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness
Saks Fifth Avenue, Macy's, J.C. Penney and Kohl's garnered the top spots for ad effectiveness in June.
American Eagle, Aerie: Be You
Both of the fall campaigns celebrate one's individuality.
Contemporary Artist Pops Up at Fashion Trade Show
Fruta Pop, cofounded by Laurance Rassin, relies on augmented reality for events-driven campaigns such as the…
British Brands Showcasing at the Men’s Wear Market
Men's wear is a $15.2 billion industry in the U.K.