Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
African-American Millennials Have Spending Power That’s Poised for Growth
Millennials comprise about one-fourth of the total African-American population.
Proactiv Speaks Out About Kendall Jenner Backlash
Proactiv is standing behind Jenner, but marketing experts say there's an authenticity lesson to be learned…
‘Made in India’ Top Global Search for Online Fashion Shoppers
SEMrush compiled the online search data, globally.
PMX Agency Merges With Forward3D to Form ‘ForwardPMX’
The two companies will be integrated by March and the new brand will be part of the Stagwell Group.
Think Tank: Beyond the Selfie, 5 Ways to Get ROI on Experiential Marketing
Digital strategist Quynh Mai on how to optimize consumer engagement.
Will Everything Still Be ‘Curated’ in 2019?
It was poached by marketers, merchandisers and buyers — the word "curated" and all its subsidiaries are here…
Mastercard Touts Brand Mark Upgrade
The change reiterates the symbol of the two interlocking circles known to consumers since the late 1960s.
Think Tank: Looking Back at 2018’s Brand Winners and Losers
Strong brands forged connections with consumers and gave them products they wanted.
19th & Park Aims to Include All Perspectives in Fashion Marketing
The full-service creative agency, which was founded by three women of color, believes that inclusive…
American Eagle Talks About Getting Real With Gen Z
Chad Kessler, global brand president, talks product, stores, brand values and enriched customer connections.
Think Tank: Last-Minute Mobile Marketing for a Merry 2019
Sarah Martinez, vice president and industry lead for retail at Oath, shares some marketing insights.
Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season
Tamara Gruzbarg, head of industry insights at ActionIQ Inc., provides a five-step plan for engaging customers…
ReMode Offers Think Tank on Fashion, Tech and Sustainability
The inaugural two-day conference posed questions around sustainability, financing young fashion brands, where…
Millennials Fear Debt More Than Dying, Says Afterpay
At WWD's Digital Forum in L.A., the consumer lending company explained how this shopper insight added rocket…
Study Reveals Diversity Needs in Marketing Campaigns
The study showed generational differences in what marketers chose in images of people.