Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sales and marketing
FitFlop Taps ForwardPMX for Global Search Work
The footwear firm is using the agency for driving social activity on Google Search, Facebook and other…
How to Break Coupon and Markdown Culture, Step by Step
Jonathan Treiber is cofounder and chief executive officer at RevTrax, an offer management platform service…
H&M Knocks Out Macy’s as Top Searched Fashion Site
SEMrush's data analysis found that for fashion searches, regardless of origin, the U.S. is the largest source…
Beyond the Short Term, Cannabis Industry Is Poised for Mainstream Success
Researchers at TrendSource see the industry expanding beyond the current market distribution model.
Gen Z Crave a World Without Borders, Boundaries and Binaries
Irregular Labs' latest report explores the concept of "fluidity" and how Generation Z views everyday living.
Influencers, Events Drive Hair-care Searches — for Big and Small Brands Alike
Researchers at Captify looked at searches over a 12-month period.
The Value of In-person Events at Every Stage of the Funnel
Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer's journey.
How Retail Ranks in Optimove’s New Performance Benchmark
WWD spoke with Pini Yakuel, ceo and founder of Optimove, to learn about its latest "cross-industry"…
Mobile Marketing Offers ‘Captive Audience’ – But Where Do Brands Start?
AppGeeks.org has an infograph that can help companies take advantage of mobile opportunities.
Think Tank: With Diversity, Actions Speak Louder
Accenture's Jill Standish discusses how inclusion and diversity are driving a new era in customer loyalty.
Executives Pin High Hopes on AI Deployment
A report from eMarketer presented an overview of what's trending in AI technology.
Coupons Still Matter, Even in a Digital World
To activate consumers, marketers should continue to take coupons into their strategy consideration, according…
This Acquisition Aims to Integrate Marketing Bots With Real People
The deal is in response to the growth of "conversational commerce."
College Influencer Program, 28 Row, to Begin This March
Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent…
Think Tank: Marketing Luxury to Chinese Consumers
Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.