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sales and marketing

Executives of Intermix, Lyft and UNICEF Chat ‘DTC Is Every Brand’s Imperative’

Technology, customer experience and creating context were among the topics discussed.

‘Sustainability Buzzwords’ Don’t Mean Anything

In a new market analysis report from Edited, words like "eco," "vegan," "recycled" and "conscious" are on the…

Multimedia Plus’ Latest Incite Version Adds Universal App

Incite version 6.0 now works on any mobile device.

Brand Relevancy Among Private-Label Competitors

WWD guest author Jesse LaRose asks what brands can do to stay relevant as private-label brands swarm the…

Digital Forum: Turning First-Time Shoppers Into Loyal Consumers

Hooking new customers is expensive. So companies are using data analytics to minimize their chances of…

Back-to-School Shopping Is Tablet-first, Saved for Weekend

Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform…

Luis Sights Set On China as Tapestry Navigates Troubles

Shares of Tapestry tanked after disappointing quarterly results. But the ceo said the future is bright — and…

Brands Seek Fountain of Youth, Court Gen Z for Future

Retailers and brands continue to market to younger and younger audiences, even though older people have more…

Think Tank: Is Fast Fashion Killing the Quality Timepiece?

Peter Cho, creative director at Jack Mason, discusses what is driving change in the market.

Think Tank: Pulling Back the Curtain on Retail’s Digital Transformation

Jennifer Shannon, of Rangle.io., sees the retail industry at a tipping point, and it's time to "lean into"…

The New Rules of Influencer Partnerships

Octoly's Melanie Rodriguez and Fresh's Katie Brennan Derr unpacked brand and influencer partnerships at WWD's…

Field Notes: The Business of Being Green

WWD Field Notes is a column featuring the latest technology, b2b and business solution news.

Partnership Programs May Be the Secret to Driving Revenue Growth

High-revenue business growth entails strong partnerships, according to Forrester's recent report.

Pride Month Marketing: Supportive or Opportunistic?

A month for recognizing a long marginalized group has turned into a marketing bonanza, for better or worse.

Think Tank: How Luxury Brands Can Stay Ahead in the Age of Amazon 

Jason Grunberg is vice president of marketing at Sailthru, an AI-driven marketing platform.