sales and marketing
Top Creative Trends for 2020 Point to a Pursuit of Happiness, Meaning and Opportunity
The data-led report predicts leading styles for marketing and advertising campaigns throughout the year.
Curation Through Connection: Why Marketers Should Look Beyond Just Data
With personalization, using data can be a big win — but it must be done well.
Study Finds Ad Stacks Are Costing Retailers Holiday Profits
Research from Ghostery's 2020 retail tracker tax report reveals insights into a hindered consumer experience…
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Is 2020 the Year of the Influencer Marketing Glow-up?
Angela Seits, director of influencer and branded content at PMG, discusses.
7 Customer Retention Predictions for 2020
Retention is poised to be a top priority for retailers and brands to better engage customers and drive growth.
The New Frontier in Social Commerce: Is Your Brand Ready?
WWD guest authors Dana Gibber and Caroline Klatt share insights on social media platforms as marketing…
Retailers Should Look to Singles Day as the Future of Holiday Shopping
Amit Sharma, ceo of Narvar, describes it as a "gigantic opportunity for global brands."
Swimwear Takes a Cue From Streetwear With the Frankies Bikinis x Kith Collection
The latest collab showcases skimpy bikinis and other swimwear pieces that can be worn in or out of the water.
Italian Fashion Chamber Issues Influencers Guidelines
The document sums up the best practices fashion labels and influencers should adopt.
EXCLUSIVE: Ilana Glazer Dons Thinx
The comedian is the new face of the "period panties," now available in crimson color.
Report Reveals Fashion Brands That Do E-mail Marketing Best
The report analyzed 20 top brands and how effective they are in engagement.
How Nordstrom Brings Personalized Customer Service Online, at Scale
WWD guest author Jason Grunberg explains how the department store retailer succeeds at personalization.
Thanks to Amazon, Data Points to Return of the ‘Retail Vortex’
DynamicAction's report reveals the lasting impact of Amazon Prime Day on holiday sales.
Ulta Takes Top Spot in ‘Online and Off-line’ Social Engagement
Engagement Labs' TotalSocial ranking assessed the top beauty and personal-care brands.
Gen Z and Their Power
WWD guest author Mary Kate Callen shares insights about how this generation views their power, and what…