sales and marketing
Is This the End of ‘Progressive’ Brand Marketing?
Brands used to an easy, breezy time with cause marketing are finding consumers in an unforgiving mood amid…
Earth Day Marketing May Be More Important Than Ever
"I can't think of a better time to have an answer to a very difficult question. Why is my brand essential…
As Fashion Companies Pull Back Spending Amid Coronavirus Crisis, P.R. Firms Feel the Pain
Some public relations firms have been left with little choice but to lay off staff, while others are…
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Marketing in the Age of Coronavirus: The Dos and (Many) Don’ts
It's a time for humanity, not an onslaught of promotional e-mails.
Influencer Marketing in the Time of the Coronavirus
Stacy DeBroff, ceo and founder of Influence Central, offers insights on influencer marketing and coronavirus.
Coronavirus From a PR Perspective
PR experts share insights into best practices to guide brands continued success in times of confusion…
Wallet Takes a Look at the ‘Masters of Marketing’ with New Issue
Olsen is also at work on a book publishing project, curatorial ones and an inter-disciplinarynomadic space.
With Eye on ‘Conversational Commerce’ ForwardPMX Acquires Headliner Labs
Terms of the deal were not disclosed, but the company said the co-founders will stay on to launch a new…
After Nearly Two Decades, Think PR Re-branding With New Name: Sequel
Sequel has also worked with House of Layers to reimagine the aesthetics of its New York office and showroom…
Virgie Tovar’s Plus-size Personality Talks Fashion, Body Positivity
The influencer and author's new podcast invites guests to dish on plus-size fashion, fat shaming and diet…
Reacting to the Coronavirus: How to Update Your 2020 Plan
With the recent novel coronavirus outbreak, brands are scrambling to revise their annual plans and…
The Newsette Launches ‘Relationship’ Feature, Touts Sponsorship Model
Daniella Pierson, founder and ceo of The Newsette, has developed a "shared values" sponsorship program.
Influencer Peddler: Instagram’s New ‘Sustainable Influencers’
Mother Nature and brands are in need of "sustainable influencers," whether celebrity or not. Experts cite…
Study Shows Shoppers Shy Away From Non-Sustainable Brands
The ING report polled more than 15,000 consumers.
What Brands Can Learn From the VSCO Girl: 5 Tips for Engaging Gen Z
Allison Roy, senior digital consultant, content and influencer at Capgemini DCX, shares insights on reaching…