sales and marketing
Shine Talent Group Acquires Fourth Floor Management
Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in…
What 2020 Taught Fashion About Sustainability and Where to Go From Here
Marketing dollars may push sustainability claims but brands won't go far without consumer trust in their eco…
Figs Rival Asks For Court Order to End, Correct Marketing Claims
Figs is calling "absurd" and "outrageous" allegations of false marketing and a call for public corrections.
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Driving Results With Customer Segmentation Marketing
Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, shares…
Integration of Functions, Data Backbone Key to Support Business in COVID-19 Era
Christian Nucibella, founder and ceo of consultancy FiloBlu, believes a project-based, cross-functional…
Time to Court the High Spenders? Report Reveals Key Online Spending Trends
Bluecore's 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The…
Mobile Devices Seen as Essential in Reaching Holiday Shoppers
Listrak commissioned a consumer survey to reveal trends aimed at helping retailers and brands better navigate…
Festival of Licensing Virtual Event Runs Through Oct. 29
The event replaces Brand Licensing Europe, Licensing Expo and Licensing Leadership Summit.
Why Media Strategies Matter
An analysis of paid social media by DMR Group reveals the impact of the COVID-19 pandemic on marketing.
Halle Berry Backs New BIPOC Designer Program From Walker Drawas
The pro bono program came out of Berry and her stylist expressing frustration with finding enough emerging…
Attentive’s Insights on COVID-19 Trends, Text Message Marketing
The company's vice president of client strategy delivered a how-to on forging meaningful relationships with…
Licensing Week Goes Virtual, Backed By 30 Sponsors
The event takes place June 15 to 19.
The Role of Storytelling and ‘Emotional’ Narratives in a Post-COVID-19 World
After partnering two years ago, Laspata DeCaro and DCC have formed a new entity: Btwn 5th & 6th.
How Can Brands Sensitively Market Products During COVID-19?
Shutterstock discusses its newfound role during the coronavirus pandemic, and how brands can sensitively and…
The Ins and Outs of Experiential Marketing During the Coronavirus Pandemic
A Non-Agency discusses the growth of experiential marketing and how it's evolved during the coronavirus…