sales and marketing
Why Brands Need to Be ‘a Step Ahead’ of the Consumer
Tony King, chief executive officer of King & Partners, discusses why brands should consider "a refresh" or…
FTC’s Updated ‘Green Guides’ Could Clamp Down on Greenwashing
Fashion celebrates Federal Trade Commission potential to update its 'Green Guides' on environmental marketing…
What to Consider From a Legal Perspective When Launching a Fashion Brand
Douglas Hand, of Hand Baldachin & Associates LLP, says there are specific steps to take when launching a…
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European Influencer Marketing Agencies Join Forces
Paris-based Ykone has acquired a 51 percent share in MB New Media Agency, founded in Milan by Matteo Baldi.
What D-to-c Brands Need to Consider When Engaging Customers
Jon Reily, an experience and commerce executive at Merkle, shares his insights on the topic.
Edited Cozies Up to Home With Latest Solution
Market intelligence data from the firm will help retailers conquer this home goods segment, which is expected…
Edited Acquires Internal Retail Data Firm DynamicAction
Details of the transaction were not disclosed.
What Makes Retail Remarkable
Steve Dennis is a retail adviser, speaker and author.
Report Reveals Pandemic-Related Changes Marketers Need to Know
MiQ's report examined data points culled from different devices over the course of the past year.
Executives Pin Future Success on Social, With Consumers Aligned
Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.
Building ‘True Connections’ Via TikTok and Snapchat
Brands have to meet the consumer where they are: on social media.
NBCU Expanding TV Shopping With Instagram, Facebook, More Retailers
With the new deal, a rise in "live shopping" and social shopping related to NBC TV shows seems inevitable.
Bazaarvoice on ‘Value of Authenticity’ in Advertising, Social Media
Research from Bazaarvoice revealed a predilection for consumers' raw, authentic content over professionally…
Blurring the Lines for Multigenerational Appeal
As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on…
Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season
LiveIntent and MediaRadar teamed to study advertising spend by retail advertisers.