Branding and design firm The Goldstein Group and beauty-branding agency MSLK have joined forces for a strategic partnership.
The venture is being called TGG + MSLK, and will operate out of the TGG offices at 147 West 35 Street. Between the specialties of the two firms, clients get advised on brand strategy through a multidisciplinary approach that includes corporate identity, packaging design, digital and social media.
Terri Goldstein, chief executive officer of The Goldstein Group, said that consumers are managing their health and wellness more through online and social media, “so we must better leverage clients’ core brand identifiers across all media. Our partnership with MSLK will ensure that we do just that.”
Sheri L. Koetting, cofounder and chief strategist for MSLK, said, “Consideration of consumer cognitive recall is a critical lens to view and review any branding program.” She added that The Goldstein Group will add its methodology to MSLK’s strategic approach to design.
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The Goldstein Group is known for its proprietary Shelf Sight Sequence, a concept that relies on visual images of colors, shapes and symbols that impact consumer recall. Its clients include Bayer Health Care, Merck, Sanofi, Carma Labs, HRA Pharma and Foster Grant.
MSLK’s clients include Johnson & Johnson, John Masters Organics, Maybelline, Ouidad and Redken. Its specialty is in brand positioning, particularly through the creation of cohesive multichannel experiences across digital and social media.