CFOs Take Center Stage at Global Fashion Summit
Social Media
These Three Sneaker Brands Are Gaining Visibility on Social Media
Mizuno, On and Onitsuka Tiger are sneaker brands gaining trust and authority through social visibility, says…
Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows
Among the top 10 beauty brands by views growth during the first quarter, eight saw more than 90 percent of…
All Hail the Seven-step PDRN Routine
An inside look at why a regenerative ingredient traditionally derived from salmon sperm is taking over beauty…
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Connected Commerce and Social Media Are Shaping Amazon’s Marketplace Success
Front Row's leadership team discussed how consumer engagement across platforms is defining Amazon's…
With 13 New Brands, Ulta Beauty Wants to Dominate in Korean Hair Care
The retailer is launching a slate of Korean hair care brands online and in select doors as it bets even…
Gen Z and Millennials Are Wellness Junkies, 2016 Nostalgia Seekers and the Main Characters
Afterpay unveils its latest trend report for spring and summer spending this year.
The Korean Wellness Wave Is Coming — and Fast
Innovative, ingredient-driven Korean wellness brands are quietly employing the K-beauty playbook to enter the…
Pinterest Alternative Cosmos Is Looking to Redefine Visual Inspiration for Creatives
The visual inspiration and discovery platform has become a go-to hub for industry professionals and beyond to…
Buzziest Skin Care Brands Online in Europe
Erborian, Garnier and La Roche-Posay topped CreatorIQ's ranking for February.
On TikTok Shop, a Brand for the Looksmaxxers Emerges
A men's personal care brand founded by an internet-famous barber has cracked TikTok Shop's top-10 beauty…
Why Influencer Brands Are Taking Over Beauty Again
A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are…
Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral
For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.
Summer Fridays’ Marianna Hewitt and Lauren Ireland Chat About the Power of Social Media and Building Brand Longevity
The beauty brand founders chatted with WWD on the Beauty of Tomorrow podcast to discuss how social media and…
Chiara Ferragni Speaks Out After Acquittal in Milan Trial
Ferragni on Wednesday was acquitted after prosecutors had accused her of aggravated fraud and misleading…
The Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
Searches for beauty dupes on Google are highly concentrated to a handful of brands, data shows.