Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike’s Remastered Air Max 95 OG Big Bubble Sneaker Gets an Eye-Catching New Neon Paisley Style
Bandana prints merge with the model's original colorway.
Nike’s GT Future Gets a Dazzling Purple Treatment Shouting Out New Jersey
Joining a Ja 3 as part of a tristate area "Unseen Hours" collection.
Nike’s Futuristic Hyperflight Sneaker Is Coming Back in an Exclusive Colorway for the First Time
Details on the Zoom Hyperflight's Jason Williams PE release.
NBA All-Star Weekend 2026: All the Sneaker Releases to Know
From special-edition Kobes and Foamposites to Air Jordans and Adidas, here's where to find the event's top…
Kobe Bryant’s Upgraded Third Sneaker Is Finally Coming Out as a Low-Top for the First Time
The Nike Kobe 3 Low Proto will be released during NBA All-Star Weekend.
NikeSkims at The Corner Opens at Nordstrom’s New York Flagship
The collection is inspired by the modern ballerina designed for performance and everyday wear.
Keds Unveils Low-profile Retro Runner Style, The Revival
The sneaker is offered in three colorways.
Kith Mashes Up Kevin Durant’s Newest Sneaker With the Iconic Nike Air Max 95 ‘Neon’
Getting a pair might prove quite difficult, though.
How One Top Soccer E-Tailer Is Gearing Up for the World Cup Boom
Nike and Adidas are expected to dominate in this year's FIFA Men's World Cup.
Kobe Bryant and Nike Still Dominate Basketball Sneakers, According to StockX Resale Data
Ja Morant's down year hasn't stopped him from becoming the second bestselling signature athlete.
Amid Sale Speculation, Converse Layoffs, Restructuring Appear Imminent
The news comes just weeks after Nike Inc. confirmed that nearly 800 jobs were on the chopping block at…
Amid Sale Speculation, Converse Layoffs, Restructuring Appears Imminent
The news comes just weeks after Nike Inc. confirmed that nearly 800 jobs were on the chopping block at…
Stefon Diggs Pays Tribute to Kobe Bryant With Special Super Bowl LX Cleats
See the star's custom Super Bowl styles here.
Nike’s EEOC Probe Reflects How Trump’s Administration Is Challenging Diversity Initiatives
Attorney Bryan M. Sullivan said "Nike may be less of an outlier and more of a bellwether" for how the Trump…