Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
NikeSkims Heads to Paris With Pop-up Shop Featuring Rift Satin Shoe
Kim Kardashian made an appearance at the temporary location.
Nike’s New Air Max Boots Are Available Right Now, but They Won’t Last Long
The Nike ACG Air Max Goadome "DMV" was released Thursday exclusively at select stores.
Gabrielle Union Gets Sporty With Colorful Melody Ehsani Air Jordans in New York City
The set presents different colorways for the left and right sneakers.
Hyperice Partners With Nike ACG to Make Custom Recovery Boots for Winter Olympic Athletes
Marking the first time Hyperice has customized its products.
Nike Calls EEOC Action Over White Worker Discrimination Claims a ‘Surprising and Unusual Escalation’
The EEOC seeks from Nike information related to allegations—some requests go back to 2018—of DEI-related…
Nike Calls EEOC Action Over White Worker Discrimination Claims a ‘Surprising and Unusual Escalation’
The EEOC seeks from Nike information related to allegations — some requests go back to 2018 — of DEI-related…
LeBron James’ Upgraded Nike Air Force 1s Are Getting a New Eye-Catching Colorway
Lenticular material appears on James' "Air Chosen 1" sneakers.
Nike Returns to Lyst’s Index of Hottest Brands for the First Time in 2 Years
Driven in part by its collaboration with Skims.
Nike Just Dropped a Hardcore, Military-inspired Boot for Winter
The Special Field Boot is out now in three new colorways.
Nike Has a New Limited-Edition Air Force 1 With Croc and Patent Leather
The premium styles are made in Italy and will retail for $600 each.
Kobe Bryant’s China-exclusive, Firework-inspired Sneakers to Get First Global Release
Pairs of the original can command $1,500.
Nike Is Using a Classic Skate Shoe to Look Back on Kobe Bryant’s 2011 NBA All-Star MVP Performance
The SB P-Rod 1 takes on a colorway to match the West Team's uniforms from 15 years ago.
Nike ACG Formally Announces Performance-focused Relaunch
Taking a sharper focus on trail running, hiking and exploration.
Nike’s Hit New Experimental Mind Sneakers Are Getting Even Weirder
A first look at an upcoming Fragment Design x Nike Mind 002 collaboration.
Kobe Bryant’s Upgraded Nike Air Force 1 Gets a New Style Honoring the Lakers’ Legacy
The "City of Champions" colorway matches an upcoming Nike Kobe 1 Protro release.