Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Deion Sanders’ Second Nike Sneaker Is Coming Back With Original Details for the First Time Since 1994
The Air Diamond Turf 2 reissue lands at retail in February.
Kirkland’s Nike SB Dunk Is Popping Up at Costco Stores Across the Country
Find out where you can buy the sneaker's surprise release.
Nike’s Glitzy Air Force 1 for NBA All-Star Is Drawing Comparisons to Virgil Abloh’s Louis Vuitton Collab
The new pair for Los Angeles will be significantly more affordable.
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The Varsity Royal colorway of the Air Bakin returns for the first time since 2008.
The Best Sneakers Releasing in February
Including the Air Jordan 6 "Salesman" and Adidas' Pharrell Jellyfish lookalike Adistar XLG 2.0
BTIG Analyst Sees Path for Nike Comeback in Greater China Market
BTIG's Robert Drbul said "Nike needs to create greater brand distinction, which is the path to a recovery in…
NikeSkims Debuts Rift Satin Shoe as Part of Its First Head-to-toe Dress System
The shoe just dropped in mesh.
Supreme Is Bringing Back a Rare Nike Air Max Sneaker for the First Time Ever
A Supreme x Nike Air Max 2000 will be released later this year.
The Best Nike Sneakers Releasing in February
Including restocks for the Mind 001 and Mind 002, as well as the "Stranger Things" Air Foamposite One.
Nike to Cut 775 Jobs in Move to Consolidate U.S. Distribution Centers
The cuts affect employees across facilities in Tennessee and Mississippi.
Nike to Cut 775 Jobs in Move to Consolidate U.S. Distribution Centers
The cuts affect employees across facilities in Tennessee and Mississippi.
Nike and Under Armour’s Potential Ransomware Attacks: What to Know
The alleged ransomware breach at Nike is reportedly attached to a countdown clock expiring 6 p.m. Saturday…
Shuffle Board: CEO Changes for Nike China, Mud, Bottega and Bleckmann
EMEA exec Carl Grebert and Greater China CEO Angela Dong are out at Nike; ex-Drexel dean Jason Schupbach…
Kobe Bryant’s First Nike Sneaker Gets New Treatment Celebrating the Lakers’ Old Home
The Nike Kobe 1 Protro "City of Champions" pays homage to The Forum and is expected to release near NBA…
Nike Gives the Air Max 95 OG Big Bubble a New Update With First-of-its-Kind Details
Hiking shoe inspiration comes to the retro runner.