Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike Shifts Top Leadership in China, EMEA as Turnaround Efforts Continue
César Garcia will become Nike's new VP/GM of EMEA while Cathy Sparks takes on the VP/GM of Greater China.
Tiffany Haddish Gets Athletic in Nike Vomero 18 Running Sneakers to Launch New Sport Typti
She wore the sneakers with an all-black look.
Nike’s Foamposite Sneaker Is Getting an Unexpected ‘Stranger Things’ Collaboration
The Air Foamposite One gets a limited-edition release covered in Vecna details.
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Baroque Brown appears on the latest luxe release.
Nike Updates Tabi Split Toe Air Rift Model for Skims Footwear Debut
Released in 1996, the debut Nike Air Rift was the first time the Swoosh used the split-toe design in a shoe.