Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike Released a New Version of the Remastered Air Max 95 OG Big Bubble and It’s Still Available
Sapphire accents appear on the sneaker's classic gradient fade look.
A Chrome Hearts x Nike Air Force 1 With Drake’s Nocta Line Has Emerged
Will it release to the public?
Grailed’s Top Sellers of 2025: Chrome Hearts, Balenciaga, Rick Owens and Nike
A breakdown of the year's top brands plus a look ahead to 2026 trends.
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StockX Predicts a Big 2026 for Bad Bunny and Adidas
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Hiroshi Fujiwara Teases Fragment Collab on Nike’s Sold-out, Mind-altering Shoe
The Mind 001 has flown off shelves since debuting last week.
3,000 Consumers Sound Off on Athletic Footwear Brand Preferences: Who Came Out on Top?
Nike, Adidas, Puma, New Balance top many categories in new UBS global survey that includes brand awareness…
StockX Finds Mizuno as the Fastest Growing Sneaker Brand of 2025 and Predicts a Big 2026 for Bad Bunny and Adidas
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How Millie Bobby Brown Came to Wear the Nike Field General High in ‘Stranger Things’ Season Five
The 1980s sneaker is worn by Eleven in the final season of the Netflix series.
3,000 Consumers Sound Off on Athletic Footwear Brand Preferences: Who Came Out on Top?
Nike, Adidas, Puma, New Balance top many categories in new UBS global survey that includes brand awareness…
What to Watch: Which Athletic Footwear Brand Will Race to the Top in 2026?
Here is what to know about the state of the athletic market as another year commences.
Michael Jordan’s Rarely Seen Air Jordan 17 Gets Packed With Details for New Doernbecher Release
Zach Rumbaugh's Doernbecher Freestyle design will be released Jan. 17.
Nike’s Air Force 1 Is Getting a New Pink Patent Leather Release This Year
After a similar "Pink Cooler" style was released in 2025.
Will Nike Sell Converse? One Analyst Thinks So.
BNP Paribas Equity Research senior analyst Laurent Vasilescu suggested the move in a research note on Monday.
Will Nike Sell Converse? One Analyst Thinks So.
BNP Paribas Equity Research senior analyst Laurent Vasilescu suggested the move in a research note on Monday.
Nike’s Valentine’s Day-themed Air Force 1s Are Coming Out in a Heart-covered ‘Pink Foam’ Colorway
Joining previously seen black and red tonal styles.