Keds launched a new retro runner sneaker on Thursday, the Revival, to headline its spring 2026 collection.
The suede, low-profile runner known as The Revival takes inspiration from Keds’ storied archive, the Lady Fever. The new style merges vintage sports aesthetics with a sleek and modern silhouette, providing everyday comfort and retro intrigue. A removable EVA footbed and padded collar are part of the modern comfort elements. The Revival is offered in three colorways: Brown Leopard, Orange Snow and Chocolate. Priced at $65, the sneaker can be shopped at keds.com as well as select retailers.
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“Our spring collection is all about confidence, comfort and style,” said Lulu Ramistella, senior brand marketing specialist at Keds, in a statement. “These new silhouettes reflect the versatility and comfort women look to Keds for, without ever compromising on style.”
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Retro and archival sneakers are having a moment right now, from the comeback of Nike‘s LD1000, which Aritizia has collaborated on, to Taylor Swift’s new “Opalite” music video featuring 1980s-inspired Reeboks. Low-profile sneakers are continuing to trend as well after experiencing a boom in 2025, when sneakerinas were released by a range of brands.
Keds, historically known for its canvas “Champion” sneaker, was acquired by Designer Brands Inc. in 2023 and subsequently underwent a rebrand including a new logo.
Several developments have unfolded since then. As WWD exclusively reported, fashion industry veterans Patrizio di Marco and Jay Schottenstein revived the Pro-Keds line; the shoes are produced in partnership Besneakers, one of Italy’s top shoe manufacturers. Also in 2025, Keds focused on upgrading the walking experience with the Bliss Walk Collection featuring three new silhouettes, a lace-up sneaker, a slip-on sneaker and a slip-on ballet slipper-inspired shoe.