marketing
Kathleen Dunlop Meets Small Needs in Big Ways
Unilever's chief marketing officer for its beauty and well-being division defines achievement as meeting…
SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing
New integrations empower marketers with advanced AI agents for seamless data unification, autonomous campaign…
Is Earth Day Marketing Losing Impact as Sustainability Scrutiny Grows?
Retailers need to anchor their sustainability efforts in a clear, year-round strategy.
How L’Oréal Makes Luxury Beauty Feel Personal to Win
The company, which recently finalized an agreement to add Kering Beauté to its Luxe division, is the largest…
Connected Commerce and Social Media Are Shaping Amazon’s Marketplace Success
Front Row's leadership team discussed how consumer engagement across platforms is defining Amazon's…
What Beauty Brands Need to Know About Gen Alpha
There isn't a set playbook for resonating with beauty's emerging — and ever-developing — young fans…
EXCLUSIVE: Seen Group Secures Investment From Rockpool
The business, headquartered in London and formerly part of The Casbah Group, counts Unilever, L'Oréal, Estée…
Why ‘Heartthrob Marketing’ Is Rising in Beauty
Beauty is increasingly wielding the power of the boy toy, and for good reason.
EXCLUSIVE: Sally Beauty Wants a Beauty Festival of Its Own
The Texas-based retailer will host its first Colorfest pop-up on March 14 at The Grove in Los Angeles.
Depop Pitches Resale as a Personal Finance Strategy in New U.S. Campaign
With Kelis and a data-driven hook, the Etsy-owned marketplace's latest ad campaign leans into secondhand as…
Valentino Appoints New Chief Marketing Officer
Liran Peterzil, hailing from Compagnie Financière Richemont and Giorgio Armani, will join the brand on March…
How Nordstrom Is Bringing Its Brand to Life to Mark 125 Years
Consumers can expect a large slate of unique brand activations, campaigns and special perks for loyalty…
Paul Andrew’s Prescription for a Saturated Luxury Market: To Create ‘Very Special’ Shoes
The designed revealed his spring '26 campaign this week.
EXCLUSIVE: Loewe Has a New Chief Marketing Officer
Thierry Conrad Reutenauer, who joined the brand as global communications director last October, has been…
Bottega Veneta Has a New Global Marketing and Communications Director
Emilie Leblanc was most recently global communications director at Celine in Paris. She spent most of her…