marketing
Ace Rivington Founder Beau Lawrence on Kickstarter, Marketing & Denim
When Beau Lawrence needed to feel confident about his decision to start his own line, Ace Rivington, he would…
Levi’s Named ‘Most Buzzed’ Denim Brand of 2015
YouGov’s Brand Index has just published its 2015 Best Brand Rankings, revealing that Levi’s was the ‘Top…
Skinny Jeans Named 2015’s Biggest Marketing Trend
Retailers couldn’t stop talking about skinny jeans last year – literally. The style was recently named the…
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Report: Millennials Aren’t That Different from Other Generations
Just because they check their phones around 43 times a day doesn't mean they shop online any differently than…
Skechers and Pop Star Meghan Trainor Duet
Skechers is partnering with Grammy-nominated pop singer Meghan Trainor on the company’s global marketing and…
Cotswold Industries and Charming Trim Roll Out Pocket Branding Campaign
Every brand has a story and Cotswold Industries and Charming Trim have a new way to tell it. The pocketing…
Ralph Lauren, Levi Strauss Named ‘Most Patriotic’ Fashion Brands
Ralph Lauren and Levi Strauss ranked fourth and fifth on the ‘2015 Most Patriotic Brands’ survey conducted by…
Candy Gram: Candie’s Launches Marketing Initiative on Instagram
Candie’s knows where its Millennial customers are—on Instagram. The Iconix-owned apparel and footwear brand…
Shoe Carnival’s Three-Pronged Approach to Winning Customers
Shoe Carnival CEO Cliff Sifford admits the Evansville, Indiana-based retailer launched its e-commerce…
Sanuk’s New Campaign Keeps It Real
Sanuk’s new campaign celebrates self-expression and fearlessness. The lifestyle footwear company is…
Stylerunner Deploys NetSuite Omnichannel Software as it Preps for Global Expansion
Stylerunner has tapped NetSuite Inc., a provider of cloud-based financials and omnichannel commerce software…
Textile Brands Enter a New Era of Consumer Marketing
In the dark ages before the dawn of the Internet, it was not uncommon for textile companies to brand fibers…