marketing
90% of Shoppers Interested in Getting Texts From Your Brand
That's up from about 60 percent just a few years ago.
Retailers Can Improve Personalization by Putting Consumers in Control
The key to personalization is greater integration between customer communications and the creation of…
How to Appeal to Consumers After 2020’s Disruption
Now is the time for marketers to lean into the aspects of their brand values that support consumers'…
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Keeley Hawes Talks New Clarks Campaign, Shooting During a Pandemic & Her Big Christmas Wish
The British actress hasn't let COVID slow her down.
Brands Selling Sustainability Must Earn Consumers’ Trust
When it comes to selling sustainable fashion, marketing experts say brands can't skimp on honesty or…
Experts Say Denim Marketing During Covid Calls for Tech and Patience
Marketers from denim mills around the world addressed the unique challenges they've faced in the aftermath of…
These Are Your New Favorite Jeans, According to Your Zodiac Sign
Rivet compiled a list of the best denim for each zodiac sign to help guide shoppers to their perfect pair of…
Carved in Blue Wins Content Marketing Award for Denim Blog
Lenzing's sustainable denim blog Carved in Blue was awarded Best Topic Specific Blog by the CMI Content…
In Today’s Retail Landscape, Brand Marketing Must Toe the Line Between Aspiration and Reality
In today's world, brands and retailers must be more cognizant than ever of the impact of their marketing…
‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing
Kingpins24 panelists discussed the importance of social media marketing for fashion brands looking to…
Sustainable Influencers: Hypocrites, or Catalysts of Change?
Fashion brands are increasingly working with sustainable influencers to promote responsible consumption—a…
41 Percent of Retailers Resort to Layoffs to Cut Costs
Apparel retail may have been slammed by the pandemic, but the response has been manifold.
Here’s Where Apparel Should Spend Social Platform Ad Dollars
This year, spending on social media is forecast to grow to 13 percent of marketing budgets, and is expected…
Aesthetic Intelligence Is the ‘Other AI’—Why Brands Need it Now
Companies using aesthetic intelligence can bolster an emotional connection with consumers to create…
The Top Fashion and Retail Blunders of 2019
For 2020, retailers may want to set new resolutions to be less tone deaf.