marketing
Why TV Advertising Is Still Worthwhile for Small Businesses
How to get deals on TV spots and produce your ads on a budget.
Crocs’ Product Innovation VP on 3-D Design and the Power of the ‘Digital Twin’
At PI Apparel, Crocs described how the brand has embraced 3-D design and printing as integral to its future.
Why It’s Not Enough to be Consumer Centric
Listrak reveals why retailers need measurable tactics to make customers feel valued valued and stand out…
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Kering’s New Website Touts Tagline ‘Empowering Imagination’
Kering Group has updated its website to showcase its luxury brands, with real-time editorial and media…
Launchmetrics and Pinterest Announce Partnership for Influencer Marketing
Launchmetrics, a marketing and analytics platform, announced it will partner with Pinterest to connect…
Looking to the Past to Predict the Future for the Kate Spade Brand
Brands tied to their namesake designers needn't have a sad ending following negative press if they can…
Don’t Make These Millennial Marketing Mistakes
Millennials are open to new forms of engagement, according to marketing firm Fluent.
Will Analytics Updates Keep Facebook Marketers Happy?
With a new mobile app for Android and iOS, Facebook Analytics seems to be taking on martech giants like…
How Brands Are Using AI and What They’re Not Willing to Hand Over Just Yet
While brands overwhelmingly turn to AI to get more out of their marketing investments, not everyone is…
Macy’s CEO Says Store’s Entire Marketing Machine Needs “Re-Engineering”
Looking to put a charge into what’s been a lackluster performance in a challenging environment, Macy’s is set…
Study: Customers Are Finally at the Core of Retailers’ Marketing Efforts
Retailers are placing customers first when it comes to their business initiatives now that it’s clear…
Social Media Influencers Changing the Rules in Footwear Marketing
Celebrity endorsements still play a large role in how brands entice consumers, but a new report claims that…
Abercrombie & Fitch Takes on J.Crew Creative Director
Prospects are looking up for Abercrombie & Fitch with the company’s recent report of positive revenue growth…
Crocs to Expand <b>#FindYourFun</b> Marketing Campaign
Crocs Inc. has announced it will continue its successful #FindYourFun marketing campaign in 2016 and expand…
Segmentation is Key to Connecting With Millennials in Meaningful Way
When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to…