Sanuk’s new campaign celebrates self-expression and fearlessness. The lifestyle footwear company is introducing a multiplatform, global marketing campaign titled, Always… Sanuk, aimed at educating consumers about its ‘Never Uncomfortable’ message with real life activities and emotion.
The campaign includes imagery of high-spirited, social activities like friendly motorbike races and desert golf, and taps into a network of social media influencers, online partners Pandora, Spotify and GumGum, and onsite event activations at festivals and trade shows.
Sanuk’s new Kat Collection for women and men’s Boulevard Collection take top billing in the campaign.
Ethan Anderson, Sanuk vice president of global marketing, said the campaign expands the brand’s philosophy to new consumers, while strengthening its bond with its core audience.“The campaign embodies our aspirational message through warm, visually-driven creative executions that capture the energy of our brand.” he said. “We’re really excited about the progressive direction it is headed.”