marketing
Why Work Brands Are Stealing the Sneaker Industry’s Marketing Tactics
From unboxing videos to unexpected collabs, boot makers are getting creative to reach next-gen customers.
Tech Tactics: Attentive AI Scales Personalized Text and Email Marketing Solution Globally, Boosting Brands Like Tecovas
The artificial intelligence-powered SMS and email marketing platform launched AI Pro—a cutting-edge suite of…
Latest Class-Action Lawsuit Against Temu Alleges Illegal Telemarketing
Phyllis King says that, despite her status on the federal do-not-call registry, Temu contacted her without…
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Polartec Campaign Stresses That ‘Beyond Begins Today’
Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile…
Klarna Uses Gen AI to Save Millions on Marketing
Buy now, pay later servicer Klarna shared that it has shaved 12 percent off Q1 2024 its marketing spend, in…
What’s the Secret to a Great Shoe Loyalty Program? Kith, Foot Locker and Under Armour Show Why Exclusives Matter Most
Loyalty programs are a bigger focus for a wide swath of shoe retailers and brands, from those in the…
The Story Behind Steve Madden’s Iconic ‘Big Head Girl’ Ads
Steve Madden talks to FN about his groundbreaking campaign from the early 2000s.
Selling Denim and a Dream: My Experience at Good American’s Open Model Casting
Hundreds of hopefuls turned out in Downtown, L.A. last week as the brand held its seventh annual open casting…
True Religion Names Kristen D’Arcy as Chief Marketing Officer
The veteran of PacSun, American Eagle Outfitters and Ralph Lauren rounds out the brand's senior leadership in…
Marketers Talk Metaverse at CES 2023
Going virtual isn't a fad; it's a way of life for the next generation of consumers, says one marketing…
What FTC’s Green Guides Review Means for Fashion
With "greenwashing" among the newest Webster's dictionary entrants, legal experts suggest lawsuits over murky…
Crocs, Adidas Named in ‘Illegal’ Spy-Game Lawsuits
Class action lawsuits argue that data gathered in typed chats with service reps are used for marketing and…
Is Poshmark Spending Too Much on Marketing?
In its final quarter as a public company, Poshmark's revenue rose 11 percent to $88.4 million, but net losses…
Rack Room’s CMO Explains Why You’ll Probably Never See a Celebrity in Its Advertisements
It all goes back to a Rack Room contest launched in 2004.
4 Red Flags to Know to Avoid Buying Greenwashed Jeans
Consultants weigh in on key words and concepts that are most commonly used by denim brands exaggerating their…