marketing
Ulta Beauty’s New CMO Kelly Mahoney Unveils Strategy to Deepen Guest Connections and Drive Growth
Mahoney's strategy focuses on personalization, guest insights and immersive experiences.
EXCLUSIVE: Crocs and Hey Dude Brands Get Their Own Marketing Gurus
Chief marketing officers have been named at Crocs Inc, with Carly Gomez having oversight at Crocs and Amondo…
Bugatchi Taps Omar Bertona as New Design Director
Formerly with Isaia, Caruso and other brands, he succeeds Anthony Keegan who has exited the men's essentials…
Moët & Chandon Makes Splashy Debut as Title Sponsor of F1 Belgian Grand Prix
In an interview with WWD, chief executive officer Sibylle Scherer detailed how the Champagne maker is…
Reebok Alum Patty Cho Heads to Dearfoams in Brand Marketing VP Role
Reebok alum Patty Cho joined slipper firm Dearfoams on Monday as vice president, head of brand marketing.
Dick’s Sporting Goods Extends WNBA Partnership As Women’s Basketball Continues to Soar
The company will continue as the league's official sporting goods retailer and an official marketing partner…
Bold Management’s Parent Ykone Group Acquires Majority Stake in The Digital Prototype
The Paris-based influencer marketing agency will merge and operate under the Bold Management talent agency's…
Winning in Gen Alpha’s ‘VirtuReal’ World and Making Beauty More Science-driven: Key FIT Capstone Takeaways
On Thursday, graduates of the Cosmetics and Fragrance Marketing and Management program delivered research and…
Disney Consumer Products Hires Nike Exec to Head Global Marketing
Ron Faris had spent nine years at the sports brand including general manager of Nike Virtual Studios and its…
Subscription Brands Are Looking for New Business Models for Ad Spend, According to Data
A new report from Bango shows nearly half of subscription brands are shifting away from digital advertising…
Suite Talk: Samsung’s Allison Stransky Envisions a Bright Future With AI
The chief marketing officer shares excitement about the future of AI, bringing Samsung's partnerships to life…
How These Brands are Winning with Co-Created Content
Cotton Incorporated has engaged in many co-creative campaigns to tell the story of both cotton, as well as…
The ‘Boring’ Marketing Strategy Behind Vacation’s Fun Sunscreens
Blending meticulous marketing with a playful, retro aesthetic, Vacation's Lach Hall on how the brand has…
EXCLUSIVE: Waterproof Sneaker Brand Vessi Hires Adidas Alum Lorrin Pascoe as Chief Marketing Officer
Pascoe spent nearly 10 years at Adidas in several marketing roles.
Marketing Plays: Hari Mari Taps Sage Erickson and Daniel Norris as Ambassadors + More News
Catch up on all the latest fashion campaign launches.