Another longtime Nike executive is exiting the brand.
Ron Faris, who served most recently as global vice president and general manager of Nike Virtual Studios and the “.Swoosh” brand, has joined Disney Consumer Products as senior vice president of global marketing. In his last role at Nike, Faris worked to modernize the company’s brand marketing and storytelling for Gen Z and Gen Alpha consumers through its video game, creator and social platforms. For six years prior to that, he was global vice president and general manager of Nike’s Snkrs app, the brand’s limited-edition product platform, where he spearheaded the entry of the commerce platform to 55-plus countries with more than $1.5 billion in revenue.
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At Disney, Faris will oversee the company’s consumer products marketing strategies regionally and globally, as well as the organization’s games, publishing and retail businesses. He will also oversee the development and execution of immersive brand concepts and consumer experiences. He will report to Tasia Filippatos, president of Disney Consumer Products.
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“At Disney Consumer Products, we bring our stories and characters to life across some of the world’s most exciting cultural forces, from fashion and gaming to technology, beauty and beyond,” Filippatos said. “Ron’s impressive track record combined with his passion in this space make him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.”
“Disney’s unparalleled dedication to blending storytelling and innovation to reach fans of all ages across its broad consumer base is a purpose that resonates deeply with me both professionally and personally,” Faris said. “With the company’s vast library of iconic stories, characters and lore, I look forward to driving deeper cultural relevance and meeting these fans where they are in an ever-evolving consumer landscape.”
Since Nike’s new chief executive officer, Elliott Hill, rejoined the company last fall, many of the company’s top management has left or is transitioning out of the company, including John Hoke, head of innovation, and Heidi O’Neill, president of consumer, brand and product.